Akamai Marketing

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle. 762 app downloads in 4 days following event.

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Tool Tuesday: Twitter curation tools

Akamai Marketing

Y0u can also add keywords from Facebook or specific hashtags to your Paper.li. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. Particularly for multi-day events I could see Storify adding to the sense of community. I do wish that I could add my Paper.li

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