Webbiquity SMM

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. It’s still an emerging discipline, based more on relationships than transactions.

B2B 225
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Team 160
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Twitter for Business: Is It Time?

Webbiquity SMM

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Industry 235
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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

And in the event that your materials are fairly enticing on their own, including cats in your marketing campaign will stir up viewers’ emotions even more. Cats Appeal to People in Different Age Groups. Cats Can Help You Build Engagement.

B2B 170
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Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). Provide customer support. Facilitate offline connections (e.g.,

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How PR and Social Media Can Work Together

Webbiquity SMM

But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites.