Jeff Esposito

AUGUST 1, 2011

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. We discussed the event that we had just attended.

Focus Group 43

Focus Group Groups Groups Social Media 43

Jeff Esposito

APRIL 17, 2012

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

DECEMBER 20, 2010

Everything from Tweeting and blogging to networking events is all about you and finding the next big break for you. Facebook groups – If you are in an active group, you probably see Facebook (1) cookied into your browser. These groups are very beneficial, but can also be easily derail your productivity if you join the cult.

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

NOVEMBER 26, 2012

The only way that I keep up with current events and tech news is by looking at one of my lists. I see this as a place to keep in touch with everyone and really dig the private groups feature. Twitter – this is my go to site for news, entertainment and catching up with friends and trading random insults.

Social Networking 47

Social Networking Foursquare Privacy Travel 47

Jeff Esposito

AUGUST 18, 2010

With that said there is one group that is ripe to set the standards for geolocation check-ins – non-profits. Non-profits are experts at driving people to a location, generating buzz, raising money for their cause and getting companies to sponsor the event. Let’s say company X wants to sponsor an event with the Jimmy Fund.

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

OCTOBER 7, 2010

I recently made a follow-up call to a New York television news show regarding a weekend client event. Douglas Britt is the “Society/ visual arts writer&# for the Houston Chronicle andhe sent out a 15-point email to “every gallerist/cultural group in Houston,&# according to this Gawker article. Make the “why” important.

Press Release 36

Press Release How To Eventful Resources 36

Jeff Esposito

JANUARY 20, 2011

Responsibilities include community outreach events to influential media, bloggers and social pundits to build a grassroots movement for the season. What is not fiction is HAPPO a great group of folks looking to help PR folks find employers, for more information, visit the site here.

Travel 24

Travel Hashtag Communities Blogger 24