Adam Sherk

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Local TV News Teams Having Fun with Pinterest

Adam Sherk

Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. local scenery and special events; news and weather; meet the team and behind the scenes photos; and contests and promotions. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. It then assigns “engagement points” to each event; events that demonstrate a higher level of effort and engagement are given higher values. So I ran 30+ news sites through the tool.

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. So what link building tactics are most effective for publishers? I’ve put together a list of some of the main opportunities in broad categories. Recommended Tactics.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Any phrases that are sometimes hyphenated are grouped together with the non-hyphenated version (e.g. So here are the most overused buzzwords and marketing speak in press releases, based on the number of times they appear in releases currently archived on PRWeb. award-winning and award winning).