Adam Cohen

article thumbnail

Engaging the Right Audience on LinkedIn

Adam Cohen

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 239
article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265
article thumbnail

Engaging the Right Audience on LinkedIn

Adam Cohen

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 100