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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly.

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4 Ways To Tap Into Local Markets

Harp Interactive

Coordinates on the page boost your visibility and enhance usefulness as people are able to copy them directly into their GPS devices and get them on mobile phones via Apps. Geotagging: Allows businesses to embed geographical location information within websites, images, videos and other digital media. Foursquare allows for check-ins.

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How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Mobile Game Ever according to Survey Monkey. Many have been quick to pivot and jump on the bandwagon, for instance, Yelp quickly added a Pokestop filter to their mobile app. However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Offer Rewards.

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. How is iBeacon different than using GPS for geo-location? And what about privacy?

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned.

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Explore the World with these 4 iPhone Apps

Idaconcpts

Their new mobile app gives your smart phone access to all of that clout while on the go. It offers unique hotel values that are exclusive to Mobile users. This Orbitz app is compatible with GPS functions. AAA Trip Tik Mobile. AAA Trip Tik Mobile is the official app of the trusted auto club. Travelocity.

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How Augmented Reality Could Change User-Generated Content

Pixlee

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. Location-based AR consolidates data from a device’s GPS, digital compass, and accelerometer to provide ‘smart’ information about the user’s surroundings. But we’re not here to talk about the game’s runaway success.

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