Jon Loomer

SEPTEMBER 23, 2023

This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. Another custom event I have uses a scroll depth trigger. I add columns for these events to my Ads Manager so that I can see how many of the landing page views result in longer visits and deep scrolls.

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Jon Loomer

SEPTEMBER 25, 2023

Since this deep engagement is important, I created a custom event that accurately reflects a quality visit. I can also optimize for this event instead of meaningless link clicks or landing page views. The post Create a Custom Event for Quality Traffic appeared first on Jon Loomer Digital.

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Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

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Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. While there are likely manual solutions and other tools that help you accomplish something similar, I’m using Google Tag Manager to manage my pixel. Create a tag in Google Tag Manager. I seriously overcomplicated that tutorial.

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Social Media Today

MAY 23, 2023

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

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Social Media Today

NOVEMBER 9, 2022

Another consideration for your holiday event promotions.

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Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

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Social Media Today

MARCH 13, 2019

Google has announced that for the first time it will live-stream its upcoming Google Marketing Live event, offering a range of new insights and tips.

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Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

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Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago.

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Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.

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Social Media Today

SEPTEMBER 11, 2020

Google has launched a new platform to facilitate monetizable virtual events for creators.

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Social Media Today

MAY 23, 2023

Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.

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Google Tools Eventful Marketing 148

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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The Social Media Incubator

AUGUST 27, 2012

With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events. Keeping track of your schedule is a constant struggle for most people and adding Facebook events into the mix is just another calendar for you to keep track of. Click on the upcoming events link.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Social Media Today

AUGUST 2, 2022

The updated Google Tag will make it easier to track website events, without adding more code.

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Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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Analytics Report Social Media Google 140

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We’re doing this within Google Tag Manager. Today, we’ll take that a step further and combine the two.

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Social Media Today

SEPTEMBER 29, 2022

Here's a look at all the big SEO and product display improvements that Google unveiled at the event.

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Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Social Media Today

SEPTEMBER 12, 2022

Get the lowdown on the latest Search updates and shifts.

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Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 123

Social Media Today

MAY 27, 2021

Google has outlined a range of eCommerce developments in its latest marketing showcase event.

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Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Social Media Today

NOVEMBER 20, 2023

The initiative aims to shine a spotlight on Black-owned brands during the broader sales event.

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Social Media Today

OCTOBER 26, 2018

Google has added a new option which enables users to follow businesses on Google Maps and get updates for coming events.

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Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. Not only does it utilize triggers in many of the same ways as Google Tag Manager, but it may not cost a thing. Zaraz will only send the server-side events. I may have found it in Zaraz.

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Hootsuite

JULY 22, 2020

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

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Buffer Social

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Publishing regularly on your Google Business Profile. ’ or ‘since when could you post on Google?’ The Google Business Profiles for popular locations in London.

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Organization Google Real Estate Review 96

Laurel Papworth

JULY 9, 2014

When a friend Circles you on Google Plus, Google sets as default everything to “opted in” Your friend then yells at you for spamming them which is totally unfair. The first thing is to go to MY CALENDARS in Google Calendar. Google does two things. auto adds events you are invited to, to your calendar.

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Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We’re doing this within Google Tag Manager. Today, we’ll take that a step further and combine the two.

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Eventful Facebook Upcoming Conversation 86

The Social Media Incubator

SEPTEMBER 10, 2012

Last month, we talked about how to add Facebook events to your Google calendars, now we want to give you the ability to add it to your iPhone calendar. If you do not remember or know how to get that link, go to How to Sync Facebook events to Google Calendar and follows Steps 1 – 4.

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Social Media Today

MAY 9, 2018

Google announced a range of new tech advances at its annual I/O conference - here are some of the highlights.

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Jon Loomer

FEBRUARY 22, 2024

You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking. You can create an event for time spent , but that’s not exactly what you want. You can have custom events fire when the embedded player is started, based on progress, or based on completion.

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