Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. But Mike becomes memorable when he connects with a core truth of travelers–we're in unfamiliar territory and need good wayfinding.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. I’ve tried Foursquare , too.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

Ultimately they are likely losing three customers who travel a lot because of their social media responses, probably more from this than from the room problem – I can overlook an underpaid hourly staff member at the desk or cleaning service. They seem to get it. How can I help you?

Social Media 130

Social Media Strategy Comments Course 130

Viper Chill

JANUARY 27, 2016

HomeAway – which was acquired by leading travel-planning company Expedia for almost four billion dollars just a few months ago – grew rapidly because it acquired much smaller, similar operations around the world. Vamo, an event discover platform that allowed you to book accommodation in multiple cities. The only problem?

Case Study 20

Case Study Study Startup How To 20