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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

To succeed in social media, set aside your marketing plan {Grow}. KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). The Big(ger) Marketing Shift (Mitch Joel). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). How Not to Use Youtube (Occam’s Razr).

Postrank 168
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Strategic Initiatives to Engage in Social Media Within the.

Mindjumpers

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. Additionally, the key marketing initiatives seem to be newsletter sign-ups and traditional reward / member programs, which are both debatable in terms of efficiency and additional sales potential.

Hotels 196
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How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours.

CSR 126
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How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.