Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. People join private Facebook Groups or forums to meet and talk with other like-minded people. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

Pam Moore

SEPTEMBER 19, 2017

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently.

Content 164

Content Training ROI Compete 164

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Pam Moore

SEPTEMBER 18, 2017

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! .” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. Grab your seat right now. Seating is limited!

Content 162

Content Training How To ROI 162

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. 2019 Content Marketing Calendar Quick Start Toolkit.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social media is now a major part of the average person’s news diet.

Tools 93

Tools Sentiment How To Team 93

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. This post was mentioned on Twitter by Ed Shahzade and others. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

DECEMBER 4, 2009

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. The numbers were great. So that's where we are at this point. Lots of information, I know.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. The list goes on and on and on. Television. Find and Engage Influencers.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Almost Not Making It. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

The Marketing Blog

OCTOBER 10, 2008

Remember, the philosophy of the camp is that everybody contributes in some form or other Event Details 11-12th October – Barcamp Delhi 5 Venue – IIT Delhi Time – Starts at 9am Visit the Bar Camp Delhi website for more information. However, I still review some Web 2.0

Startup 109

Startup Web 2.0 SMS Proposal 109

Social Media Network Marketing

MAY 18, 2015

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. You can put them on Social Media like Facebook, Twitter, on your Blogs, WebSites, on your EMail etc.

Yahoo 50

Yahoo Social Media URL Brands 50

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. © 2008 Community Group Therapy. Television hit a tipping point - but channels (NBC) don’t.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. The Twitter background includes zero evidence of any other outpost.

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

APRIL 7, 2021

By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s growing fast: On February 1, 2021, Clubhouse had been downloaded 3.5

Influencer 143

Influencer Privacy Template Templates 143

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. An inciting event can take even the most common topic and push it into the limelight.

Brands 115

Brands Meme How To Advertising 115

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Twitter: 140 seconds. And don’t forget about events. Make sure you have a strong wi-fi connection for events.

Social Media 239

Social Media Content UGC Influencer 239

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. That’s a crisis.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

JULY 6, 2023

As Jamie Gilpin, Sprout’s CMO, explained at a recent LinkedIn Roundtable event , “If you don’t know your organization’s most important business priorities or objectives, how can you deliver results that matter to leaders?” Track conversations around your brand Social is like a 24/7 focus group.

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

NOVEMBER 13, 2019

Enterprise.nxt, for instance, created a Twitter poll to understand how its followers manage their passwords. An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. And that’s people’s sentiments and opinions.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Hootsuite

MAY 13, 2020

From here, you can compose a post, share a photo or video, add a poll, create an event, and more. To post to Facebook group on mobile (iPhone or Android): Tap the menu icon (three horizontal bars), then select Groups and click on your group. The Official Group. invites to offline events or networking opportunities.

Groups 144

Groups Groups Engagement Facebook 144

agora pulse

APRIL 29, 2020

When Sean started his business in 2009, he started going to Toastmaster’s and Chamber of Commerce events to get practice standing in front of people and promoting his business. In fact, Sean recommends one way to use this strategy right now: Go to Twitter or Facebook and actually type in those questions. How can we help you?”.

YouTube 96

YouTube Strategy How To Video 96

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. You can look at historic data to see when campaigns were most successful in the past and which trending topics and calendar events are on the horizon.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space. 500 million tweets are sent every day. That’s ~6,000 tweets per second.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 119

Social Media Strategy Mobile Consultant 119