Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Need insight into an emerging trend?

Questions 116

Questions Sentiment Meme Trends 116

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The audience also over indexes in events and gaming. In events, they’re not surprisingly fond of sporting events, with 67.5% of the world’s population.

Sports 126

Sports Focus Group Eventful Influencer 126

agora pulse

NOVEMBER 14, 2017

Fear of missing out is the fear that if you don’t go to an event, your friends will go, and talk about how amazing it was, and you’ll regret not being there with them. The best way to get people to your event is to cause your followers to feel that FOMO. Nobody likes to feel FOMO (fear of missing out).

Instagram 130

Instagram Posterous Eventful Focus Group 130

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Instagram locations for any physical stores or events.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Research 143

Research Social Media Airlines Marketing 143

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?

Survey 231

Survey Focus Group Proposal Education 231

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. We hosted a digital event knowing our customers needed community and a network of support. The social data we found changed everything.

Marketing 138

Marketing Social Media Management Team Campaign 138

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

FEBRUARY 8, 2021

For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 122

Data Survey How To Review 122

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. © 2008 Community Group Therapy. Categories. Select Category.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). Provide customer support. Facilitate offline connections (e.g.,

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social media is now a major part of the average person’s news diet.

Tools 91

Tools Sentiment How To Team 91

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Pam Moore

SEPTEMBER 19, 2017

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently.

Content 164

Content Training ROI Compete 164

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Pam Moore

SEPTEMBER 18, 2017

This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! .” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. Grab your seat right now. Seating is limited!

Content 162

Content Training How To ROI 162

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. How to test different marketing call to actions, offers, events, milestones. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Social media is an always-on focus group. But times have changed. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Buzzlogix

JUNE 27, 2017

By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

AUGUST 27, 2015

To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. Don’t get me wrong, I still believe there is a place for focus groups. Find and Engage Influencers. Maybe is is a matter of attention span.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Social Media Marketing

DECEMBER 4, 2009

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. The numbers were great.

Focus Group 140

Focus Group Hosting Hashtag Team 140

ProBlogger

AUGUST 30, 2015

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. Some attendees are creating groups to help support them.

Training 20

Training Eventful Tips Analytics 20

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Almost Not Making It. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

DECEMBER 9, 2020

In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.

Proposal 102

Proposal Price Project Education 102

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Sentiment may even out in short order. This has implications for rotation and optimization of broadcast.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Benefits of Facebook groups for business.

Groups 144

Groups Groups Engagement Facebook 144

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Sentiment may even out in short order. This has implications for rotation and optimization of broadcast.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

The Marketing Blog

OCTOBER 10, 2008

Remember, the philosophy of the camp is that everybody contributes in some form or other Event Details 11-12th October – Barcamp Delhi 5 Venue – IIT Delhi Time – Starts at 9am Visit the Bar Camp Delhi website for more information. that interests the people. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

DECEMBER 7, 2023

If you’re speaking to only one group, you’re excluding countless others. Create targeted micro-campaigns that address these groups specifically. Enhanced Creativity Consider this: A group with the same background and experiences will likely approach a problem similarly. Regularly gather feedback to fine-tune your message.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Social Media Network Marketing

MAY 14, 2015

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. First Thing First, You Need To Be On This Social Media Platform. Million Active Users.

Small Business 50

Small Business Resources SEO Yahoo 50

Social Media Network Marketing

MAY 6, 2015

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. First Thing First, You Need To Be On This Social Media Platform. link] TSU has gained itself a definite Space.

Small Business 50

Small Business Resources SEO Yahoo 50

Convince & Convert

JANUARY 8, 2016

We will then build on what we discover to help inform the next test with Consumer Reports, which will be a live test created with the help of the audience at MarketingSherpa Summit, and run during the event. (To Rate the appeal and exclusivity for each Focus. We did this as a group in the workshop. Plus, you’re creative folks.

Report 60

Report Sample Samples Research 60

Social Media Network Marketing

MAY 18, 2015

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. This Facebook Group URL You Can Share As well. Million Active Users. Feel Free To Ask Your Questions.

Yahoo 50

Yahoo Social Media URL Brands 50

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. What makes your buyer persona different from any other 27 year-old female event planner who aspires to own her own business? Priorities. Identifying Factors.

Sample 99

Sample Samples Research Company 99