Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Host an event or workshop.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Image via Unsplash. highlight to tweet).

Social Media 166

Social Media Hashtag Travel Tourism 166

agora pulse

JULY 22, 2020

Interested in expanding what your social media agency can do for your clients? If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s Instagram has always been the best platform for fashion and beauty, thanks to its visuals and—dare I say it?—more

Collaboration 140

Collaboration Examples Instagram Tips 140

Social Media Strategies Summit

JULY 19, 2023

The brand shared over a dozen posts on TikTok before and during the event as part of a comprehensive three-month engagement campaign, including a dance challenge featuring Real Madrid soccer star Vinicius Jr. These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns.

Brands 130

Brands Energy Sports Fashion 130

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean? When did TBT start?

Brands 145

Brands HootSuite Hashtag Instagram 145

The Realtime Report

OCTOBER 22, 2012

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. What do you think?

Ustream 168

Ustream Blogger Campaign Social Media 168

Talkwalker SM

MARCH 1, 2016

There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. Top fashion brand Givenchy came in second with a 34.7%

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Hootsuite

JULY 21, 2021

The world of social media is an ever-changing landscape. Do you need someone for a one time event or just to post once in awhile about their experience using your product? If you are looking for influencers to work with on a regular basis, post the job listing on your website or your social media. Search in Google.

Influencer 135

Influencer Instagram How To Fashion 135

Convince & Convert

DECEMBER 16, 2014

When Sam worked with a blogger network to promote a major fitness blogging event, he was able to activate 150 bloggers during a four-week social media challenge. He had bloggers perform a new social media challenge and share it with a branded hashtag.

Blogger 152

Blogger Fashion Case Study Brands 152

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

Social Media 106

Social Media Brands Creative Commons Education 106

Waxing UnLyrical

JULY 18, 2019

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging.

Influencer 211

Influencer Engagement Fashion Retail 211

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. $704 million Generated by Coachella and Stagecoach.

Engagement 110

Engagement Brands Hashtag Eventful 110

Almost Savvy

OCTOBER 4, 2012

This is important because there are critical lessons here for all of us using social media for business. As is the norm these days during large events, people were sharing their thoughts and observations during the Presidential Debate which took place in Denver, Colorado last night. Hang in there; allow me to explain.

Social Media 243

Social Media Brands Reputation Authentication 243

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. We’ve been there. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

Brands 114

Brands Meme Hashtag Campaign 114

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign.

Social Media 111

Social Media Guidelines HootSuite How To 111

Almost Savvy

OCTOBER 4, 2012

This is important because there are critical lessons here for all of us using social media for business. As is the norm these days during large events, people were sharing their thoughts and observations during the Presidential Debate which took place in Denver, Colorado last night. Hang in there; allow me to explain.

Social Media 190

Social Media Brands Reputation Authentication 190

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 223

Examples Retail Instagram Buy 223

Sprout Social

APRIL 14, 2021

There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. More than that, it shows that there is an audience appetite to learn new things, which is something you can cater to on any social channel. Explore more easy ways to make your social media more inclusive and accessible.

Trends 145

Trends Influencer Strategy Hashtag 145

Almost Savvy

OCTOBER 4, 2012

This is important because there are critical lessons here for all of us using social media for business. As is the norm these days during large events, people were sharing their thoughts and observations during the Presidential Debate which took place in Denver, Colorado last night. Hang in there; allow me to explain.

Social Media 163

Social Media Brands Reputation Authentication 163

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Simply look up trending hashtags , music and videos, and join in.

How To 132

How To Hashtag Influencer UGC 132

Sprout Social

NOVEMBER 28, 2022

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Throwback Thursdays have been around since the early days of social media. Include pets.

Instagram 126

Instagram Engagement Brands Avatar 126

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. million social media posts linked to the brand in January. In the introduction we mentioned Dior and the 1.1

ROI 84

ROI Influencer Sentiment Tips 84

Pixlee

APRIL 22, 2020

TikTok isn’t the first social media channel for challenges, but TikTok challenges are going viral. Fans found a fun new way to engage with the brand, and the brand was able to boost awareness and sales around a prominent event. But are brands equipped to keep up with the Gen Z dominant platform TikTok? GUESS: #InMyDenim.

Brands 54

Brands Hashtag Fashion Campaign 54

Keyhole.co

APRIL 3, 2024

Twitter lists Create Twitter Lists to read tweets in an ordered fashion. This setup is perfect for monitoring evolving topics or staying current with real-time events. Hashtag strategies and trend utilization A hashtag is similar to a beacon that guides Twitter users to a sea of related content.

Strategy 52

Strategy Twitter Tips Marketing 52

agora pulse

OCTOBER 11, 2018

Even teens with a modest following are making money promoting products and services via social media. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years. Hashtags Might Not be Enough.

Influencer 120

Influencer Features Instagram Hashtag 120

Convince & Convert

MAY 30, 2013

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website. It’s also worth noting that there’s no chance to win, or other incentive beyond recognition on Coach’s website and social media.

Apparel 133

Apparel Fashion UGC Campaign 133

Sprout Social

NOVEMBER 8, 2022

You may also add emojis (which count as two characters), hashtags and badges to your bio (if you’ve been verified on TikTok ). Link to your other social platforms. You can link to your website, YouTube channel or other social media platforms. Plug your events like the NBA. Include a call-to-action.

Tips 88

Tips Upcoming Travel Badge 88

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. Transactional SMS marketing messages are sent in response to an event or action. Promote online and in-person events. A link to your website or event page.

SMS 107

SMS Strategy Marketing How To 107

Laurel Papworth

JULY 22, 2013

NOTE: While real time TV such as sports events, panellists or reality TV get quite a few comments during the show, storyline based shows such as NCIS are tweeted about, Facebooked mostly during the Ad breaks. Both types of shows have higher interaction on social sites during Ad breaks rather than during the shows. . And are lost.

Advertising 108

Advertising Social Media iPad Exercises 108

Buffer Social

MAY 28, 2019

What if you had a magic wand and could make any change you wanted on social media ? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. Instagram Checkout represents a potentially seismic shift in social media.

Instagram 75

Instagram Social Media Feed Feedly 75