Social Media Strategery

article thumbnail

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. Arby’s tweet about Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet.

Brands 110
article thumbnail

A Challenge to Government 2.0 Camp Attendees

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Camp contained my thoughts about the event – what I loved and what I want to see next year. Camp contained my thoughts about the event – what I loved and what I want to see next year. Government 2.0

Gov 2.0 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Who Are You Working For?

Social Media Strategery

and social media events even though no one was telling me to. Speaking at external events. That’s why before I sit through that fourth conference call of the day or drive downtown for that event, I’ll ask myself, “who I am working for right now?” I could go out and spend my evenings attending Gov 2.0

Gov 2.0 114
article thumbnail

The Week of Gov 2.0 – Longing for More

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 This isn’t a criticism of these two events – I realize that I wasn’t the target audience for the Summit (that program was geared more toward C-level execs) and the Showcase was more of a teaser for the Gov 2.0

Gov 2.0 104
article thumbnail

The “New Media Director” Position is Just a Means to an End

Social Media Strategery

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133
article thumbnail

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

What’s the hashtag for that event you’re planning? How will you create shareable moments during the event? Should you use paid search links to drive additional traffic? How will the increased traffic impact your bounce rate? Should you even have one? Who’s serving as the digital emcee?

article thumbnail

Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

A question like “can I just take photos at this next event without needing to track down signed photo waivers for everyone?” However, by following that up with “but what if I posted a film and photography notice with all of the appropriate disclaimers at all entrances to the event?” will always result in “no” for an answer.

Content 50