How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl
Social Media Strategery
APRIL 11, 2014
” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. Arby’s tweet about Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet.
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