Harp Interactive

MARCH 17, 2010

Pay Per Call Mobile (also called click-to-call): Pay per call is advertising that generates a billable event only when the reader of the ad does something—in this case, makes a phone call. A mobile ad can contain a phone number that the customer can select and call instantly from their cell phone.

Mobile 315

Mobile Types GPS SMS 315

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

FEBRUARY 3, 2010

Create events. Provide good unique content – start conversations, chat, ask questions, and always respond to any comment on your wall…positive or negative. Be conversational vs. corporate (again, speak with a human voice vs. a corporate voice). Ultimately you want to make an enjoyable environment for fan page.

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

MAY 18, 2010

Immediacy & Real-Time Delivery: Twitter live updates can be made at any time during an event, even as it is happening and provide instant, real-time feedback to customers. User generated content not only costs less but has also gained more currency with prospective customers because they trust the source that it is coming from!

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

JULY 24, 2009

And once you have your page up, you’ll need time to invest in updates, social ads, event ideation and page growth. There are certain apps to avoid that will end up weighing down your page and creating long download times.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

JULY 24, 2009

And once you have your page up, you’ll need time to invest in updates, social ads, event ideation and page growth. There are certain apps to avoid that will end up weighing down your page and creating long download times.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

FEBRUARY 9, 2010

Taweet (beta) is a social calendar and event promotion application for Twitter. Provides a snapshot of your Twitter account including your latest tweets, who you talk to, your links, mentioned by, interests, stats and more. Taweet adds a whole new dimension to your Twitter experience: the future.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

DECEMBER 15, 2009

You can use the “Send an Update to Fans&# feature to remind them of an important event, a new blog post, a poll and more. But if someone doesn’t log on frequently to view the latest stream, they may miss your message or update.

How To 232

How To Facebook Eventful Features 232