Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JUNE 1, 2011

What you get is a list of media type, sponsorships, and events. You can also look at what sites your ideal customers go to online to better inform where you deploy your display ad budget and perhaps even what sites and events you sponsor. Again easily done now with the reams of social data out there.

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Speed Boat is a metaphoric game that you could use at a trade event to ask potential buyers what is holding them back from buying your type of product.

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

NOVEMBER 21, 2012

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . Your case studies, white papers, e-books, articles and events are a category.

B2B 252

B2B Marketing Case Study Buy 252

Buzz Marketing for Technology

SEPTEMBER 7, 2011

Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event. In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually!

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

JUNE 27, 2008

The APOSDLE project is organizing a German industry session at this event in Stuttgart. Search: Top menu. Publications. APOSDLE learn@work. -->. Right menu. Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers. 22-26 September 2008, Berlin, Germany. 13-14 November 2007, Stuttgart, Germany.

Metadata 234

Metadata Applications Overview Conference 234

Buzz Marketing for Technology

JUNE 28, 2008

Salman Rushdie at NYPL, and more events involving New Yorker contributors. Your connection to exclusive events and offers from The New Yorker promotion department, including ShopTNY, AdvanceWord, and more. Download podcasts, events video, audio issues, and animated cartoons at the iTunes music store. Events & Promotions.

Video 255

Video Conference Energy Policies 255

Buzz Marketing for Technology

NOVEMBER 7, 2011

It’s a way to measure the ripple effect in media after an event either in conversations or the sharing of content. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship.

Report 191

Report ROI Authentication Conversation 191

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

DECEMBER 8, 2010

Tools like Zuberance are helping to do just that and allowing firms to do special things with their advocate base like provide them special events, invites to live events etc. Now we are looking at ways of collecting and harnessing them. We are just scratching the surface on this one but I can tell you its going to be big!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JUNE 23, 2009

Throw an Event Facebook Events are a great way of getting people together virtually or in person in support of your local business, brand or product. Fans can also help you promote your Facebook Event to their friends by sharing the event if it seems of value to a group of their friends.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JANUARY 26, 2011

Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. The challenge for all of us is to explain to senior leadership and members of the board that getting into hundreds of conversations online is better than a mention in the Wall Street Journal!

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

MARCH 16, 2011

Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. To read about more clever ways to strategically plan media using social media, check out this FREE eBook on the 5 new tricks for media planning. Social Media – is it really mainstream in B2B Marketing?

Paid Search 232

Paid Search Social Media How To Sports 232

Buzz Marketing for Technology

MARCH 14, 2012

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship.

Sports 212

Sports Fashion Apple Advertising 212

Buzz Marketing for Technology

JUNE 17, 2010

Starting on June 18th, 2010 will mark the start of the 104th anniversary of this challenging event. So naturally sailing in a race from Newport RI to Bermuda is on my list. So this year I decided to join in one of the world’s classic ocean race. It’s a lot of endurance during these conditions across 635 nautical miles in the open ocean.

Team 197

Team StumbleUpon Digg Reddit 197

Buzz Marketing for Technology

AUGUST 11, 2010

But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. These ads like any other include a headline, an image and body copy. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.”

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Main My Page Members Forum Videos Photos Groups Events. The goals of the event are to: * Introduce you to new tools and methods for work and learning. Work Literacy. for Learning Professionals. GETTING STARTED. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. October 6 Monday.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Buzz Marketing for Technology

JULY 21, 2010

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Are those invoices rolling in real time? Probably not. And can you optimize across all media? –

Marketing 197

Marketing StumbleUpon Digg System 197

Buzz Marketing for Technology

JULY 22, 2008

Add to groups/events. Groups/Events. Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Save to favorites. Download file. millenials. tools for effe. Enterprise 2.0. Privacy Info New! This slideshow is Public. -->. Embed in your blog.

Web 2.0 181

Web 2.0 Viddler Embedding FAQ 181

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

NOVEMBER 28, 2012

Information such as program status, recent travel activity, “likes,” travel frequency, prior or frequent destinations can be fed directly into an automated targeting model and greatly improve the precision and appeal of any offers displayed to this valuable customer—such as a free room upgrade, tickets to a nearby event or a car rental.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year?

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JUNE 25, 2008

What's your best personal networking conversation starter at a networking event? Imagine you're at a conference, a professional networking event. Photo by Wally G. Background. This week I am an online mentor on the topic of " Effective Online Networking " as part of the Networking for Success project at the the Women???s

Skills 100

Skills Conference Eventful Project 100

Buzz Marketing for Technology

MARCH 9, 2011

Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. There is a vast sea of unstructured social data about everything you can imagine out there which can be used to help pre-inform your decision making in marketing – the challenge is are you ready for the next frontier!

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

DECEMBER 29, 2010

Social Media for the Boardroom At a recent BlogWell event I got a chance to. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. What a Trifecta of a Year! Last year I wrote about how some weeks are. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

FEBRUARY 17, 2009

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups!

Facebook 109

Facebook Groups Groups Eventful 109

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Group / Event. Groups / Events. -->. This presentation is about using blogs in higher education as ref more. 159 views |. 0 comments |. 2 favorites | 3 downloads | 1 embed ( Stats ). Download file. Categories. Choose Category. Automotive. Business & Mgmt. Entertainment. Fashion & Beauty. Gadgets & Reviews. Technology. professional.

Education 130

Education Wiki Virtual World Viddler 130

Buzz Marketing for Technology

JULY 9, 2008

This tutorial will show you how to use Google Docs word processor for blogging a live event – it could be a keynote address or a conference call with media or someone speaking at a local BarCamp in your city. I would try live blogging with Google docs for the next big event I attend. Now you have two options here. Post a Comment.

Google 142

Google Feed Reader Widget Conference 142

Buzz Marketing for Technology

OCTOBER 13, 2008

For example, Jumbotrons at sporting events where they can pick attendees to play an engaging mini game of basketball, baseball, football, hockey, or whatever sport you are watching. Tradeshow events could use this to allow real time Twittering and live Q&A via mobile.

Avatar 113

Avatar Sports Hotels Embedding 113

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Hope to see you again at an upcoming event! Upcoming.org Events. More of chrisbrogans events. Comment by jacob morgan on May 19, 2008 @ 7:46 pm. hey Chris, great post I wrote a post called 15 ways to market yourself on linkedin that you might enjoy. check it out. AIM: cbrogandotcom. advertising. Announcement. chrisbrogan.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

MARCH 4, 2010

Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time?

Proposal 171

Proposal StumbleUpon Digg Project 171

Buzz Marketing for Technology

OCTOBER 10, 2008

RSS Advertising Info News & Events Work at About SiteMap All Topics Reprints Help User Agreement Ethics Policy Patent Info. Gifted Children Home Parenting & Family Gifted Children Gifted 101 Glossary Definition of Introvert -- What is an Introvert? Most Popular Latest Articles Add to: iGoogle My Yahoo!

Hotels 280

Hotels Energy Forums Policies 280

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year?

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

JUNE 27, 2008

Upcoming events. Past Events. TENCompetence Open Workshop: Empowering Learners for Lifelong Competence Development: pedagogical, organisational and technological issues Location: Madrid, Espana Venue: Hotel Santo Domingo, Madrid Start: April 10, 2008, 09:00 hrs End: April 11, 2008, 17:00 hrs. TENCompetence Open Workshop 2008.

Compete 100

Compete Hotels Repository Forums 100