Akamai Marketing

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. Case Study Facebook Retail case study event marketing marketing measurement social media strategy' We used promotions on Facebook to build this list.

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Jack Welch supports events and their business uses.

Akamai Marketing

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! All Rights Reserved.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle. 762 app downloads in 4 days following event.

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The Wells Fargo Debacle.how to get around it

Akamai Marketing

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

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