Direct Marketing Observations

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Does Engagement Equal Action? Should it?

Direct Marketing Observations

The passenger views a YouTube video on what is being sold inflight. If someone clicks on a tweeted link and reads a blog post that prompts them to buy, but they don’t buy right away-Was it an actionable event? You now have some customer data so you know they were interested but they still didn’t buy. Through social media?

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 This week is an exception. No one had heard of blogs. People used mobile phones to talk.

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