The 5 Commandments of How to Raise $1Million on Kickstarter
Waxing UnLyrical
DECEMBER 13, 2012
In the event that they don’t reach their goal, none of the donors’ credit cards are charged. They set a monetary goal they want to reach, with different tiers of donations and corresponding “rewards” to donors. Now, until about a year ago, Kickstarter was the domain of garage bands and starving artists.
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