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Free white paper: key trends of 2013

Sherrilynne Starkie

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Marketing integration. Paid vs. earned content.

Trends 276
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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Community management.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

Eventful 195
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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

Second, are these leads who will get something in return like a white paper, or are will they be contacted by a salesperson? What is a good cost per lead? It depends. First, know that we don’t only want cheap leads, but quality leads. Third, what is our offer? Have you seen success with this thing before?

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Study shows social media drives sales

Sherrilynne Starkie

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Researchers were then able to use AIR MILES program Collector data to obtain concrete evidence of the impact of social media engagement on purchasing behavior.

Study 377
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? The power of real-time analytics for monitoring live events and how your audience is engaging with your content. 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper).

Analytics 167