Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Waxing UnLyrical

AUGUST 26, 2013

I’m in New York today, working on a really cool event with a really cool Japanese client. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Good morning! Life is good, right? Image: Steve Worsethandetroit via Flickr, CC 2.0. That’s what we’re all trying to do, right?

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Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Everything grows with time; for a first-time initiative, I find this impressive.

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