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Instagram Tests New 'Scheduled' Sticker for Stories to Remind Your Audience of Upcoming Events

Social Media Today

The sticker provides another way to re-promote and re-share your upcoming events.

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Google Will Live Stream its Upcoming Google Marketing Live Event

Social Media Today

Google has announced that for the first time it will live-stream its upcoming Google Marketing Live event, offering a range of new insights and tips.

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TikTok Outlines Agenda for Upcoming 'TikTok World' Showcase Event

Social Media Today

The event will provide new insights and tips for marketers, as well as info on coming platform updates and tools.

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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

How do you turn your online events into must-attend occasions? You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. Furthermore, your virtual event promotion ideas can directly influence success. 8 Online Event Marketing Ideas That Always Deliver.

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How to Create a Facebook Event Custom Audience

Jon Loomer

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. Let’s take a closer look… Overview of Events. Your event can be either online or in person.

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Create Facebook Pixel Events for Time Spent

Jon Loomer

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. The Solution: Facebook Pixel Event for Time Spent.

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Create Facebook Pixel Events for Scroll Depth

Jon Loomer

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events. Go here to sign up! Create a Trigger.

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