Janet Fouts

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What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

Yesterday was a momentous event in advertising history. The event was broadcast live over 40 networks in 50 countries and according to the Telegraph , “more than 3 million tweets were sent about the jump including those from people encouraged by Red Bull to send their questions for Baumgartner’s post-jump press conference.”

Marketing 144
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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

million in new venture funding , Dollar Shave Club CEO Mike Dubin spent some of that money on a YouTube video that cast him in the leading role. A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. Armed with $9.8 million views or about as many views as venture capital dollars invested.

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Social Media Drinking Games

Janet Fouts

Of course we’d seen it on YouTube. We talked about Shirley Sherrod and the video. We lasted 15 minutes.