How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. It has been shown that thumbnails increase YouTube engagement more than 150%.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.
How to Make a Successful YouTube Channel
Convince & Convert
SEPTEMBER 3, 2014
We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists. There is no doubt that the Internet overall and social media specifically have made the world a smaller place.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision. An online shoe retailer that has blown the door off marketing and expanding their sales opportunities and customer support through the use of Twitter.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Take a look at UNICEF’s Twitter page and you’ll see that they’re rather disciplined with their posting – they share one tweet almost every two hours.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
How to Create Awesome Content From Your Next Event Experience
MARCH 12, 2015
If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Use your next event as an opportunity to learn more about your audience’s top pain points by interviewing people who visit you, or the people you meet.
Evolving Social Landscape – Social Media Channel Updates in 2016
Ignite Social Media
JUNE 7, 2016
Twitter. Twitter Character Limit – Twitter announced changes to the traditional character limit saying that images and links would no longer be included in 140 character limit. YouTube. Event Pages for YouTube Gaming – Ahead of E3 , YouTube launches event pages for YouTube Gaming to serve as content hubs for major video game events.
Engaging Through YouTube – Charity Inspiration
JANUARY 27, 2014
While most of us are quick to think of Facebook and Twitter when we evoke the term social media, in fact, social media encompasses a vast range of online platforms. YouTube is actually one of the most powerful and often overlooked of these, which can be leveraged to help marketers, fundraisers and charity organisations achieve stunning success and here is how. We Share What Moves Us.
Here’s What Happened on Twitter at #AppleEvent
SEPTEMBER 8, 2016
When almost 100% of Interbrand top 100 companies are already using Twitter to reach out and engage with their audience, Apple has not posted even once. They know that they have a huge and loyal customer base — without even a single Tweet – Apple’s Twitter page already has over 523K followers. We’ll send you a reminder shortly before the event. Surprise, Surprise.
How Top Companies Use GIFs on Twitter
Convince & Convert
MARCH 10, 2016
Ain’t no party like a Twitter GIF Party! While the ability to search and send GIFs in tweets and direct messages debuted in late February, Twitter decided to up the ante on March 3, 2016 with an impromptu #GIFparty. Drop your plans for today, we’re celebrating GIFs on Twitter! Twitter (@twitter) March 3, 2016. Twitter (@twitter) March 3, 2016.
10 Twitter Tips to Make Friends
JUNE 2, 2011
Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. This is a hidden gem amongst the abundance of Twitter tools out there. find this the most useful Twitter tool out there. 3. Pay attention to the top Twitter users. Thanks!
Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring
The Realtime Report
JULY 21, 2014
Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Twitter. YouTube. Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch. Facebook tests new ‘buy’ button for online purchases in U.S. Reuters).
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?
A Comprehensive Guide to Your Social Media Image Sizes
JUNE 28, 2015
Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine. Event responses: 1200 x 444 pixels. Twitter profile image dimensions. Twitter header photo size. Twitter profile photo size. Any horizontal image will be cut off at the top and bottom but not at the sides in the Twitter stream.
Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter. Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s YouTube.
How To Automate Twitter Without Looking Like an Idiot
APRIL 8, 2015
You: Dude, isn’t this post supposed to be about how to automate Twitter? In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. As a board member and part of the marketing team, I help organize and promote local networking, volunteer and other alumni-related events for the 24,000+ Wisconsin alumni around Chicagoland. Check.
Why the Twitter-NFL Deal Is a Hail Mary That Will Work
OCTOBER 21, 2016
Today, you can access most of your favorite programming any time, on-demand, and you can usually find what you’re looking for on your desktop or mobile device, even for event viewing. If we needed another reminder that in 2016, TV is just another screen, witness Twitter’s latest deal with the National Football League. Twitter announced in April that it would stream 10 regular-season NFL Thursday Night Football games free and on a global basis. And Twitter is not the only potential winner in this game. Twitter’s Hail Mary. Advertisers get into the game.
The New Twitter Effect
MAY 10, 2011
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking one in the head from the Navy's elite SEAL Team Six unit lit the Social Media channel afire with chatter. Twitter's implications in breaking the news story was further amplified when it was revealed that Abbottabad, Pakistan resident and IT consultant, Sohaib Athar , unknowingly busted the Navy SEAL's cover when he tweeted, "Helicopter hovering above Abbottabad at 1AM (is a rare event)" as the dramatic military operation was happening live and in real-time.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? Postal Service.
How to Brand Your Blog’s YouTube Channel
FEBRUARY 27, 2011
Whether you run a business with a YouTube channel, you’re a blogger whose blog has a complementary YouTube channel, or you’re someone with a blog who’s thinking of setting up a YouTube channel, you may be interested in knowing how to brand a YouTube channel. banner and call-to-action branding option that’s available only YouTube partner.
Twitter Doesn't Do Everything Well
JUNE 1, 2011
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its ability to deliver the news titled, The article as luxury or byproduct. In the Blog post, he says: "they [articles] are no longer necessary for every event. In a world that is connected through new media platforms (like Twitter) everything changes. Twitters turns the news (and information) upside-down. There are things that Twitter and YouTube do extremely well, and there are many other things that it doesn't do well at all.
Social Media Optimization 2014: Twitter or Facebook?
FEBRUARY 17, 2014
But wise companies, organizations and businesses have no problem with utilizing the differing strengths of both Twitter and Facebook to round out their social media marketing strategy while appealing to users of either one or both. Let us first take a moment to examine the different influencing spheres of Twitter and Facebook. Guest post for SocialFish by Sarah Brooks. Implementatio
How I Became the Person Most Mentioned by Digital Marketers on Twitter
Convince & Convert
JUNE 1, 2014
That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). In These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram. 4. What was the methodology, and can this possibly be true?
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. Twitter : Its 140 character content is playful, fun and easy to share. YouTube and online video marketing. Twitter content. Would you like proof?
Live Streaming and the Demand for Now
JUNE 30, 2016
Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone. So where are we currently? Real-Time Marketing.
22 Twitter revenue streams – monetizing tweets
APRIL 13, 2010
Two, how can Twitter make money? Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go under/dead pool, and that would be a shame. . Customer Pays Twitter . Would it work for Twitter? Twitter cards (like iTunes) anyone? Would that work on Twitter? Commercial Clients pay Twitter .
Are You About To Lose Your YouTube Presence?
Small Business Mavericks
FEBRUARY 25, 2011
» Are You About To Lose Your YouTube Presence? nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. If you think this is no different than competing against the Big O and the Big A on Twitter, think again. YouTube is also owned by Google and has deep pockets.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! One of the most complex features of Twitter for new users to understand is the hashtag , a topic with a hash symbol (“# ) at the start to identify it.
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Makes old-school marketing tactics such as events and trade shows seem…almost outdated. During the mid-80s and 90s, I worked with industry events on both agency and client sides. Yet the objective remained constant: To create events that allowed attendees to connect, engage, network, and learn (and often purchase). During the event: Step out of the booth and meet people.
HOW TO: Gain Twitter Influence
NOVEMBER 3, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Guy Kawasaki and Robert Scoble have vastly different philosophies when it comes to gathering Twitter Twitter followers. million person lead in number of followers).
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day.
Secrets of Twitter Hashtags (For Those Still Unsure)
SEPTEMBER 30, 2010
blog archives about Services Contact Secrets of Twitter Hashtags (For Those Still Unsure) by Robin Broitman Still feeling confused by Twitter Hashtags- those words that start with a # symbol that you keep seeing on Twitter? Trying to figure out how to use hashtags for a particular purpose – to share information, to unite around an event perhaps? What the Hashtag?!
Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global
The Realtime Report
NOVEMBER 25, 2013
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine and Livefyre: Place Pins (image: Pinterest blog). Twitter. YouTube. Facebook. LinkedIn. Pinterest. Instagram. Livefyre. Any social media updates that we missed? Let us know in the comments below!
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Social networks such as Twitter and Facebook, and e-commerce brands like Amazon, Flipkart and Snapdeal are blending their assets across platforms to tap into customer preferences. From increasing audience traffic to digital publishers and the high level of online conversation during major events, this growth in content discovery and discussion is taking place across social platforms.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.