How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl
Social Media Strategery
APRIL 11, 2014
” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. And yes, you may crack the same jokes as the ones you see brands make that then blow up on Twitter.
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