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Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

Speakers at the event included CBC’s Nora Young , Lee Lefever from Common Craft , Rob Cottingham of Social Signal and John Mann from Spirit of the West. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event. Related posts: Picking up an IABC Silver Leaf Award.

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How To Use Agorapulse To Promote Your Next Event

agora pulse

Have you ever been tasked with the job of managing social media for events? You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. Before the event.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle. 762 app downloads in 4 days following event.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it. This means they went to Storify and searched through the content discussed on social media and created a summary. Storify is very easy to set up and provides a good free version!

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

This tactic proved to be highly effective as seen in these Storified tweets. And for those who can’t get their thumbs going quickly enough to keep up, he posts the expected tweet on his presentation slide.

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LinkedIn holiday party: #CluedIn2013 Murder Mystery

Koka Sexton

Of course, social media was buzzing during the event. Blog Life at LinkedIn Social Media holiday party LinkedIn storify' I wasn’t alone in the fun, it seemed like there were thousands of employees spread through the building enjoying a jazz with Mrs. White, sushi with Professor Plum and dessert with Colonel Mustard.

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How social media jobs are evolving (and how you can advance them)

Sprout Social

When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Social media managers are on the front lines of public facing communications and often see audience feedback, criticism and breaking events before anyone else.