Tweet, Pay, Love: The Modern-Day Social Media Pop-up
The Realtime Report
SEPTEMBER 9, 2014
Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram posts: the “Social Media” pop-up. For example, frozen food brand Bird’s Eye turned interactive image posts into free meals in a London pop-up.
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