Jeff Esposito

MARCH 25, 2012

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out.

Sports 42

Sports Price Project Conference 42

Jeff Esposito

APRIL 18, 2013

I try the whole saying a name back to a person, creating a memory trick like they talk about in Moonwalking with Einstein and associating a person with an event, but none have worked to satisfaction. One thing that is helping me improve this is thinking of formulas like sports stats. It is embarrassing, but is true.

Sports 52

Sports Exercises ROI Metrics 52

Jeff Esposito

AUGUST 1, 2011

Events like tweetups and the focus group allow them to keep a pulse of the community in a somewhat scalable method. After the event I headed over to the ballpark with other members of the focus group including Joselin Mane , Christine Major , Dave Cutler and Stephanie Silverstein. We discussed the event that we had just attended.

Focus Group 43

Focus Group Groups Groups Social Media 43

Jeff Esposito

APRIL 24, 2012

While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company. While the league calendar year starts with the Draft on Thursday night, these movie trailers do a pretty good job making fans forget about the other major sports leagues currently in play.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

AUGUST 24, 2011

Let me start by saying that having excellent sports teams is one of the greatest things about Boston. Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston. So, what’s up Boston? And, is it causal? As GQ humorously summarized, Boston is a “Jurassic Park for fashion troglodytes.&#.

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

DECEMBER 15, 2010

It’s often filled with cold calls, fake networking events and blind emails. Maybe I am just naïve or worked in sports for too long, but I firmly believe in the saying that you play for the name on the crest not the name on the back. Make a Connection – We work in a cold industry.

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

JANUARY 30, 2013

So keep up to current events and share information that is timely. Your ideas of kick ass content might be different from theirs. 2) Make it relevant – customers in your community want to know that you are relevant.

Case Study 41

Case Study Travel Social Media Management Team 41