Sherrilynne Starkie

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

Twitter is developing two dashboards, one that provides readership insights and one that provides real-time event information. The post Top Five: Social networks invest in quality news appeared first on Sherrilynne Starkie. SEO remains an important part of digital marketing communications practices. — SS. — SS .

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Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. It’s very easy to use. Users flee MySpace.

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Facebook and hashtags: at long last

Sherrilynne Starkie

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. The move makes Facebook altogether more searchable and integrates searches with other platforms which also use hashtags (most social networks!).

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Study shows social media drives sales

Sherrilynne Starkie

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

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Mayor Jim Watson named 2014 communicator of the year by IABC Ottawa

Sherrilynne Starkie

Mayor Watson received thousands of replies and retweets on Twitter when he announced on the social network that the Pride flag would fly at Ottawa City Hall until the end of the Olympics, and that he wouldn’t want the vote of someone who didn’t supported human rights. Award for UA Canada’s social media program.

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Branding You: using social media to find a job

Sherrilynne Starkie

The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies.

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Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”.