Josh S Peters

FEBRUARY 5, 2013

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

JULY 22, 2009

Horny Toad not only has some amazingly soft clothes, but they have a social media presence that is helping create and maintain a community of loyal fans around them under both the Horny Toad and Nau activewear brands. Talking to their rep Tami Snow they are a brand that truly believes in social media and have seen it’s power first hand.

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

SEPTEMBER 18, 2009

This can take the form of a discount card, some kind of point system, or keeping a list of your best customers and having an event in their honor. Marketing this event or program is the point in this campaign. I believe that rather than setting quantity goals for a social media strategy, one should set quality goals.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JANUARY 25, 2009

Social Networks Active Rain – A social network for real estate professionals to gather and tell their war stories, start conversations, get advice, and connect with each other. RealTown – Network with agents, buyers, sellers, investors, etc. Think about buildings.

Real Estate 100

Real Estate Resources Social Media Delicious 100