Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

DECEMBER 7, 2009

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. CI Payne will discuss the social media campaign, the challenges and successes his team has faced and will be happy to answer questions from the floor. Join us and let’s shape the future together!

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Social Media Hotels YouTube Eventful 252

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Ask Me Anything Live events are very popular on Tik Tok. There are nearly one billion video views each day on TikTok.

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Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

FEBRUARY 15, 2011

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Eventful Social Media 284

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. The event boasts a whole range of interesting speakers and topics. Using social media for research: Social Capital 2012.

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

SEPTEMBER 17, 2012

Also, brands are reluctant to invite bloggers to events or give them free products if there’s little chance of follow-through due to lack of interest or enthusiasm. Should the blogger tweet throughout the event? Should he or she write a blog post before or after the event? Understand what’s expected. See point No.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

FEBRUARY 10, 2013

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills.

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

NOVEMBER 7, 2013

Using social media for research. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada' Here’s a couple of short clips of my presentation: Related posts: Picking up an IABC Canada Silver Leaf Award. PLEASE LIKE MY FACEBOOK PAGE.

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Conference Content Video Marketing 218

Sherrilynne Starkie

DECEMBER 22, 2013

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. Related posts: Study shows social media drives sales. 100 free social media resources. User focus. Marketing integration.

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Trends Survey Study Metrics 276

Sherrilynne Starkie

MAY 25, 2012

That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward! Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. The Presentations. Presenter: Sherrilynne Starkie. Suzy Shier.

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Health Care Fashion Upcoming Consultant 339

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

OCTOBER 17, 2012

It provides insight for retailers and marketers seeking to understand how online consumers are approaching Pinterest and other social media outlets. Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.

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Retail Facebook Study ROI 346

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. Sherrilynne Starkie.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

MAY 6, 2014

Mayor Watson received thousands of replies and retweets on Twitter when he announced on the social network that the Pride flag would fly at Ottawa City Hall until the end of the Olympics, and that he wouldn’t want the vote of someone who didn’t supported human rights. Award for UA Canada’s social media program.

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Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

NOVEMBER 4, 2012

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. Geist said that this sequence of events provided “the first inkling that something might be here. Using social media for research.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JULY 31, 2018

I’ll be at Canada’s National Pet Industry Trade Show next month delivering Social Media 101, a two-part introduction to social media course. PIJAC Canada, the organization that runs the show, conducted a survey of members to find out what they need to learn about social media.

Industry 42

Industry Social Media Training Survey 42

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Did people attend the event? Were sales up? Did you recruit new employees?

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Influencer Campaign Report CPM 199

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

APRIL 27, 2014

Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. It also instructs readers on how to integrate paid, earned, shared, and owned media to have the biggest return-on-investment. Spin Sucks author, Gini Dietrich agrees. The world has changed.

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Case Study B2B Authentication Review 260

Sherrilynne Starkie

JUNE 29, 2013

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' But little by little Twitter and Facebook have taken over the reader duties for me.

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Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JULY 10, 2018

Twenty-three million Canadians use Facebook today to connect with friends and family, keep up on news and events and share what matters to them. Now, Facebook is available in more than 100 languages and is used by over one billion people in languages other than English.

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Proposal Facebook Policies Communities 256

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

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Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

JUNE 22, 2013

The June 11 to 13 Fireworks Factory web strategy conference was an invitation only event focused on insight and ideas. Successful social media marketing to moms. This story was originally posted on the Thornley Fallis blog. Related posts: Tony Clement: the tweeting minister. Facebook’s little secret. Related articles.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

SEPTEMBER 22, 2012

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Using social media for research: Social Capital 2012. This week CIRA*, the organization behind the.ca Full disclosure: CIRA is client of Thornley Fallis Communications.

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Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

OCTOBER 23, 2012

Using social media for research. IABC Canada East Region reserves the right to designate the winning workshops based on availability. Competition closes Sunday November 28 at 18.00. See you November 1-3! Related posts: Change management: new tricks for old dogs. ICANN 45 gets cool Toronto look and feel. PLEASE LIKE MY FACEBOOK PAGE.

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Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

MAY 15, 2015

Both events provided unique experiences, and I got to meet marketing and communications professionals from around the world. Related posts: Branding You: using social media to find a job. I learned a lot and made a bit of dosh doing it. What were some low points? Losing clients is never nice. Is that you? Related articles.

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Meeting Reputation Groups Groups 150

Sherrilynne Starkie

JANUARY 14, 2012

There is also a sleep/awake button to keep friends informed with such events in a users life. It has most expected features including buttons for photos, videos, people, location check-ins and updates. In addition, Path allows users to post music with an in-built iTunes preview.

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MySpace Vimeo Smart Phone Foursquare 338

Sherrilynne Starkie

SEPTEMBER 20, 2019

Facebook has confirmed that its ad Pixel, used to retarget audiences, has suffered an outage that may have impacted standard Pixel events from being logged.

Facebook 42

Facebook Eventful Advertising Report 42

Sherrilynne Starkie

SEPTEMBER 17, 2019

These new features were announced earlier this week at an event in Amsterdam. It’s now possible to publish and schedule video content on Instagram and Instagram’s long-form video app IGTV. The post New video features from Facebook appeared first on Sherrilynne Starkie.

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Features Video API Facebook 39

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. This includes content marketing, social media and digital advertising among other marketing tactics.

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News Report Software Badge 404

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. Are we getting more media calls?

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Policies Project Metrics Sentiment 231

Sherrilynne Starkie

OCTOBER 29, 2012

A Survival Guide to the New Social Workspace. . Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.”

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Conference Newsletter Skills Questions 259

Sherrilynne Starkie

APRIL 27, 2013

Attend networking events. Branding you: using social media to find a job. This is the key to finding a job, because in the current environment, entry level jobs are just as much about who you know as what you know. Hedge your bets by getting to know as many people in the PR community as possible. Volunteer your time.

Applications 332

Applications Compete LinkedIn Newsletter 332

Sherrilynne Starkie

MAY 30, 2012

This interactive event invites followers to suggest concerts streamed and songs played. This is exciting news for brands seeking to build consumer engagement through the social Internet. Social media informer. The ROI of social media. Pepsi is pushing the boundaries of what’s possible on Twitter.

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Twitter ROI Newsletter Hashtag 292

Sherrilynne Starkie

APRIL 26, 2015

To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. According to Social Mention , about 13 per cent of my 12,325 followers have a professional interest in social media or marketing; no surprises there. It is extremely efficient as a content channel.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

AUGUST 28, 2012

Then there are application ads and event ads which drive traffic to the same. Marketplace Ads - There are four distinct types of marketplace advertisements. Standard ones drive traffic to a website. Like ones drive traffic to a Facebook page.

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Advertising Facebook Newsletter Buy 312