Jeff Esposito

AUGUST 18, 2011

On August 23, Tuesday for those of you playing along at home, I will be part of Cision’s The Future of Media. The event is free and is a rapid-fire platform of 30 speakers in 60 minutes on the future of media, public relations and social media. Click here to register now for this free event.

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Eventful Social Media Advertising Platform 34

Jeff Esposito

JANUARY 12, 2011

When I first started exploring this thing we call social media nearly three years ago, I don’t think that there was a day that went by that I didn’t learn something new from the opinions of folks just like you or me around the web. You probably remember the prose and some of the other verses about some lost sheep.

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Construction Conference Hashtag Applications 46

Jeff Esposito

APRIL 24, 2013

Event or occasions – 1-800-Flowers does a great job getting dudes to remember certain dates through their targeting. While those types of ads have driven me to a purchase or two, ads for upcoming events or concerts get me thinking as to whether or not I should attend. What do you think?

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Facebook Upcoming Social Networking Buy 49

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

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Jeff Esposito

MARCH 28, 2011

Yelp, like that ex of yours, is a great resource for information on local businesses, showing restaurants’ hours and menu offerings, publishing user reviews of everything from beauty salons to churches, and listing great local events around Boston. By night, she is a social media addict, grammar nerd, Red Sox fan and adamant Gen Y advocate.

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Foursquare Engineering Twitter Resources 46

Jeff Esposito

SEPTEMBER 2, 2011

out the sign up for the event here. 6 allies every corporate social media effort needs to succeed – If you do social media for your company, chances are that you have hit a brick wall or two looking to expand your program. If you are in the Boston area and want to peep it out check.

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iPad Social Media Eventful Communities 39

Jeff Esposito

JUNE 3, 2011

Let me tell you the night was one I will never forget and I am debating whether or not to tell the tale on this blog via prose or video as it is a series of unfortunate events that equaled to a sleepless night. Who owns your brand’s social media data? If enough comments below ask for the story I will schill it out.

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Jeff Esposito

MARCH 25, 2012

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out.

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Sports Price Project Conference 42

Jeff Esposito

APRIL 10, 2013

When planning, look to topics and smaller events that allow you to get into more of an intimate or brainstorming atmosphere. The social media community is actually pretty small. Social Business social media austin Conferences SXSW texas' Make connections – Don’t ever look a gift horse in the mouth.

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Conference iPad Meeting Hashtag 42

Jeff Esposito

APRIL 5, 2013

My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. Yep, linkbait sucks we all know it.

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Jeff Esposito

OCTOBER 12, 2012

Starting with a seven-hour drive on Monday, the week has been a series of unfortunate and odd events. Brandon Spikes’ ill-advised humor attempt backfires on Twitter – this is this week’s edition of Social Media screw-ups. This was one of those weeks. How was your week? Any big plans for the weekend?

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Jeff Esposito

AUGUST 18, 2010

Non-profits are experts at driving people to a location, generating buzz, raising money for their cause and getting companies to sponsor the event. Mixing this skill set with companies looking to do social good and experiment with a new medium could really lift this platform to the next level. link] Social-Media.alltop [.]

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Alltop Foursquare Applications Retail 28

Jeff Esposito

APRIL 18, 2013

I try the whole saying a name back to a person, creating a memory trick like they talk about in Moonwalking with Einstein and associating a person with an event, but none have worked to satisfaction. social media I suck self-reflection Suck you suck' It is embarrassing, but is true. Faces I never forget, but the names….

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Sports Exercises ROI Metrics 52

Jeff Esposito

NOVEMBER 5, 2010

Hopefully your week was more eventful. How Cisco defines business-to-business social-media success … and achieves it – I can’t even fathom manning 100 Twitter accounts let alone adding on 26 fan pages and 300 YouTube channels, but then again, I am not Cisco. Tags: Five for Friday public relations social media.

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eBook ROI Conference Social Media 31

Jeff Esposito

MARCH 2, 2012

Carnival Cruise Lines Silent About Latest Accident – I see a lot of things that would be classified as social media fails, Yep that's the Carnival ship I met wifey on. On one hand it shows the power of Facebook’s ad platform and sponsored stories and on the other, how sharing can make you the pitchman of personal lubricant.

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Journal Google Eventful Social Media 39

Jeff Esposito

JUNE 17, 2011

For starters some of my best friends from Jersey are coming up to meet Baby Espo and I have a nice Father’s Day event to attend on Saturday at the NE Aquarium with the good folks at Pampers. Where Does Social Belong? – I loved this post from my pal Gini Dietrich on where social media belongs within an organization.

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Microblogging Education Communities Engineering 37

Jeff Esposito

SEPTEMBER 3, 2010

Written on September 3, 2010 by Espo in Five for Friday So this was an eventful week leading into a holiday weekend. Are you creating social media scorched earth? Connecting with people is the driving factor of social media spirituality. How about you? Any big weekend plans? If so be safe. Unported License.

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Creative Commons Disqus Eventful Social Media 29

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

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Policies Travel Social Media Consultant 32

Jeff Esposito

NOVEMBER 26, 2012

I like to consider myself pretty tech and social media savvy. The only way that I keep up with current events and tech news is by looking at one of my lists. However, I have recently found myself pondering how many networks I could realistically handle on a personal basis. Over the past few weeks, work has been a whirlwind.

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Social Networking Foursquare Privacy Travel 47

Jeff Esposito

OCTOBER 21, 2011

I saw this event unfolding sitting at the airport and was shocked seeing the extent of the inefficiency along with video from Mike Schneider was just, well wow. An iPhone 4S Experience That Would Make Steve Jobs Cringe – not sure if you heard, but the new iPhone came out. a good piece to read if you own or manage a brand page.

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CoTweet CoTweet iPhone HootSuite 28

Jeff Esposito

SEPTEMBER 16, 2011

Next week is also a short week of sorts as I’ll be headed to Chicago to speak at the WOMMA event as part of the city’s social media week, which I am excited about. No I am not five, but am just happy to have two days to just kick back, brew some Oktoberfest and watch some football.

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Social Networking Blogger Cost Questions 30

Jeff Esposito

AUGUST 24, 2011

Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. As GQ humorously summarized, Boston is a “Jurassic Park for fashion troglodytes.&#. But what about the “least friendly&# designation?

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Sports Fashion B2B Survey 54

Jeff Esposito

MAY 13, 2011

After that it was on to a Vistaprint bowling event, let me tell you that bowling lefty is no fun at all and I only got eight pins in our 10-minute speed bowling round – translated as I suck. There is no question that social media was huge in our last election and looks as if it will continue to grow.

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Jeff Esposito

SEPTEMBER 24, 2010

– One trap that everyone in the social space can easily fall into is the ego trap. Arik Hanson makes some great points about speakers at events coming just for their slots and leaving without peeping out any other folks. Tags: Five for Friday Arik Hanson Customer Relations PR Shannon Paul social media.

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Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

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Tips Foursquare Badge Conference 40

Jeff Esposito

FEBRUARY 22, 2011

Forget the commercials and spend the advertising budget organizing community events in the Gulf. What if BP took the Dominos route on social media by building their accounts and saying they were listening? Provide the citizens an opportunity to network, tell their stories and help each other.

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Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JULY 21, 2010

Since the team has a superstar void, this club would be granted special access to the team with events like “meet the new guys,” or Q&A’s with the coaching staff or player personnel or surveys on who the Cavs should target. Plus booing the returning player is always more fun. Cartoon of the day Five for Friday 09.24.10

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Jive Forums Committee Survey 30

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. They promoted the Old Trafford Stadium (the world’s most prestigious soccer field), as the venue of this year’s biggest poker event.

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Hotels Sports Trends Statistics 39