Dave Fleet

FEBRUARY 4, 2016

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. Meanwhile, trust in social media fell by six per cent.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. What would change?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JUNE 24, 2010

Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. We did a little research on social media activity regarding the earthquake using Radian6. Yesterday afternoon at 1:41pm EDT, a 5.0

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

AUGUST 6, 2013

While I sat with a look of distaste on my face at the clear propaganda as I browsed the account (which has about 32,000 followers at time of writing), it occurred to me: How is this any more wrong than any government using social media? Sometimes it’s easy to forget that there are two sides to any story. Terrifying.

Social Media 170

Social Media Instagram Trends Meeting 170

Dave Fleet

JUNE 15, 2011

I just had a conversation with my old boss Joe Thornley about how excited I and a few others on the Edelman Toronto team are about the upcoming Third Tuesday Toronto event with Ontario’s Ombudsman Andre Marin. Get the perspective of an early public sector adopter of social media. Networking “R&# Us.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

OCTOBER 15, 2013

Not every company has the resources to adopt a full always-on Creative Newsroom approach; but if you’re going to invest time and money in social media then you should take the time to ensure that what you’re posting is appropriate at the time and not just when you’re planning it. content social media'

Content 407

Content Review Social Media Software 407

Dave Fleet

AUGUST 24, 2010

The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. In particular, we’ll consider: What is the best way to structure social media within a company?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

OCTOBER 14, 2012

From memory, I believe we first met online in 2007, through social media channels that were a shared passion between us. We pitched new business together; we presented at events together; we laughed, sighed, argued and relaxed together. I knew Michael both as a friend and as a colleague.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. TEDTalks: Johanna Blakley: Social media and the end of gender.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

MARCH 17, 2011

SXSW really is one of the key networking opportunities for people in the social space, and as attendee numbers continue to rise (more on that shortly, the opportunities are ever-increasing. I think event organizers should consider whether bigger is always better, or whether they should cap the event size to prevent degradation of the event.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

JANUARY 8, 2023

Stephen Marche looks at a range of issues including politics, religion, and social media, and how these are fueling the divisions and tensions within the country. Along the way she looks at how fake news has spread around events as diverse as Jack the Ripper, the French Revolution and of course within today’s landscape.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

APRIL 15, 2013

Make time to stay on top of current events. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. This point began life as “understand social media” but nowadays it’s broader than that. Never stop being curious.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

MAY 30, 2011

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give.

CSR 218

CSR Remix Authentication Film 218

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. That vision drove me.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

OCTOBER 15, 2013

Not every company has the resources to adopt a full always-on Creative Newsroom approach; but if you’re going to invest time and money in social media then you should take the time to ensure that what you’re posting is appropriate at the time and not just when you’re planning it. Content calendar as a crutch.

Content 150

Content Review Software Tools 150

Dave Fleet

APRIL 15, 2013

Make time to stay on top of current events. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. This point began life as “understand social media” but nowadays it’s broader than that. Never stop being curious.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

MARCH 5, 2012

If you go by the maxim that 1% of people create content; 9% comment and 90% lurk, those numbers multiply up to roughly 16% of people seeing these brands’ content (consistent with the numbers that Facebook discussed at their fMC event last week. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

JULY 8, 2011

As Amber notes, and as I’ve found, social media enables immensely valuable connections and relationships, but it’s all too easy to mistake loose, weak connections for strong ones when you really don’t know the person that well.

Exercises 279

Exercises Sports Education Analytics 279

Dave Fleet

MARCH 2, 2011

Just as news sites filtering news according to the views of your friends runs the risk of offering alternative perspectives to current events, so the prioritization of comments by the social graph runs the risk of not providing dissenting opinions when it comments to debates on content. Facebook myopia.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. That vision drove me.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 16, 2012

Once you’ve figured out who you’re aiming to speak to, think about them more and figure out what they may want to get out of the event. For BlogWorld, I actually broke it down to a few sample job titles of people I want to ‘speak to’ What do they want? What do you think?

Conference 415

Conference Sample Samples Discount 415

Dave Fleet

JANUARY 11, 2021

From the ongoing worsening of the COVID situation anywhere you look, to the events in the US – there’s a lot to be drained by. Setting aside your personal opinion on whether tech CEOs should have that much influence over public discourse, it is a reminder that you don’t ‘own’ your social media presence. Build on your own land.

Social Media 195

Social Media Apple Privacy Data 195

Dave Fleet

JANUARY 21, 2021

Over the last year we’ve seen a series of events fundamentally shake and undermine peoples’ confidence in a variety of facets of our society. Most recently, events south of the border in the wake of the US election have shaken both the trust of many US residents in the ‘system’, and views of that system by people around the world.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JANUARY 27, 2011

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media.

Trends 417

Trends Social Media Curation Reputation 417