Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Even conduct the sale with payment options like PayPal in the future.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

JUNE 8, 2011

From the output I got great data on the places I should post display ads and sponsor events. Who said there isn’t an ROI in social media – I just found another way to save me tons of money and make my marketing dollars more effective using social data!

Data 241

Data RSS ROI Eventful 241

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. at Kevin P.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. That is exactly why Social Media is so special, so different.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Send this page to Print Friendly.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

JUNE 1, 2011

What you get is a list of media type, sponsorships, and events. The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). Again easily done now with the reams of social data out there.

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

NOVEMBER 7, 2011

We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship. Social Lift can be considered online word-of-mouth. Why branded conversations in social media are important.

Report 191

Report ROI Authentication Conversation 191

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Now we are looking at ways of collecting and harnessing them.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

MARCH 4, 2010

Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Hope to see you again at an upcoming event! chrisbrogan.com. Newsletters.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JUNE 17, 2010

Starting on June 18th, 2010 will mark the start of the 104th anniversary of this challenging event. What’s your Social Media diet? So naturally sailing in a race from Newport RI to Bermuda is on my list. So this year I decided to join in one of the world’s classic ocean race. Send this page to Print Friendly.

Team 197

Team StumbleUpon Digg Reddit 197

Buzz Marketing for Technology

AUGUST 11, 2010

But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” These ads like any other include a headline, an image and body copy. Email this to a friend?

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

JUNE 27, 2008

social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. Interested in having me speak at your event?

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

OCTOBER 13, 2008

For example, Jumbotrons at sporting events where they can pick attendees to play an engaging mini game of basketball, baseball, football, hockey, or whatever sport you are watching. Tradeshow events could use this to allow real time Twittering and live Q&A via mobile.

Avatar 113

Avatar Sports Hotels Embedding 113

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Main My Page Members Forum Videos Photos Groups Events. and how social media tools can be used by learning professionals. The goals of the event are to: * Introduce you to new tools and methods for work and learning. Work Literacy. for Learning Professionals. GETTING STARTED. Welcome to Work Literacys Web 2.0

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Buzz Marketing for Technology

OCTOBER 1, 2008

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! In Web 1.0

Web 2.0 100

Web 2.0 Content Brands B2B 100

Buzz Marketing for Technology

JUNE 28, 2008

Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Intranet Blog.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

Add to groups/events. Groups/Events. Social Media. Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Save to favorites. Download file. socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0. collaboration. knowledgemanagement. Getting it right. entreprise 2.0.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

MARCH 17, 2009

Tags: social media Social Networking Facebook.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!

ROI 258

ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. and Social Media trends. Industry news and upcoming events. event managment. Take a tour!

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media.

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

MARCH 14, 2012

The audience that follows NASCAR racing is a very loyal bunch of followers that average over 30 Million, which is on par with many sporting events such as the Stanley Cup, the World Series, and the NBA Championship.

Sports 212

Sports Fashion Apple Advertising 212

Buzz Marketing for Technology

JULY 22, 2008

· Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. I love social media and online collaborative tools. social media. Leveraging Technology to Turn Virtual Organization into Vehicles of Collaboration. July 2, 2008 at 7:45 pm. · t think itâ??s

Collaboration 100

Collaboration Organization Web 2.0 Tag Cloud 100

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

I wonder if the popularity of this post is a sign that few people are actually in control of their use of social media. In fact, I think that social media is creating a generation of social outcasts. Upcoming Event. What do you think will happen in media? in the Future of Media Prediction Markets!

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

At the same time, the extraordinary rise of social media means that the thoughts arising from millions of conversations are now available to the world at large. Certainly the new array of social media and Web 2.0 Which means that those who use social media tools well are strongly advantaged. Upcoming Event.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

When I was younger I was up for the big events, for meeting and greeting lots of movers and shakers. BRAND NEW BLOGGING FEELING EVENT. A Rubric for Social Media Expertise. Chgoland Meetups & Events. Get info or broadcast your event! December 10th, 2007 at 2:32 pm. Lisa Merritt said. Thanks for the 6 points.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Enterprise Social Computing. event announcements. Social Computing. Social Media. Social Media Summit.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

OCTOBER 14, 2008

conferences/events. social software. cartoon heart on learning to listen: how pr can join the social media conversation. Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector. cybersoc.com.

Types 113

Types Conversation Badge Journal 113