Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Keyhole.co

OCTOBER 16, 2023

Basic awareness of other digital marketing disciplines, including SEO. Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Ability to manage multiple client accounts at once. Capacity to stay up-to-date on emerging technology and trends.

Social Media 52

Social Media Marketing How To Cost 52

Webbiquity SMM

JANUARY 2, 2013

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). Social media and SEO together account for 70% of that spending.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 13, 2011

Create valuable backlinks for SEO. In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections. Promoting too blatantly is never advisable.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :). It's worth testing longer form content in this phase to see how it converts.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Other key duties that you can “rent” would be: An SEO expert to make sure all your content plumbing is working as it should. all from one story idea. You can find Joe on Twitter @JoePulizzi.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Generate a list of keywords for an SEO campaign related to our latest product launch. Write four subject lines and pre-headers for a promotional email about our company’s upcoming event [INSERT EVENT INFO].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Register for the event now. This guest post is by Neil Patel of KISSmetrics. Urgent: By putting a deadline into your headline you create urgency.

Content 42

Content eBook Analytics Statistics 42

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. ” • Content isn’t just the job of marketing and PR. .

Review 190

Review Press Release SEO Engineering 190

ProBlogger

MARCH 1, 2017

While hosting a webinar obviously allows you to garner leads in the days and weeks leading up to the event, it goes far beyond collecting an email address and plugging it into a spreadsheet. “A Well-designed blogs with regularly updated content and robust SEO and backlink strategies are a dime a dozen these days.

Real Estate 20

Real Estate eBook Hosting Discount 20

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Virtual events. Virtual events. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Content is like singing a song. On American Idol. Late in the season.

B2B 190

B2B Social Media Alltop Marketing 190

Social Media Strategery

OCTOBER 27, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 events and demonstrate your knowledge through consistent engagement. a white paper) that addresses most (if not all) of your points. a white paper) that addresses most (if not all) of your points.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. With its ability to attract organic traffic, your ungated content needs to leverage keywords and structuring techniques for SEO. Alternatively, it may be produced to be distributed at an upcoming industry trade event or conference. Social media?

Content 169

Content B2B How To Types 169

agora pulse

FEBRUARY 25, 2020

Presentations can be turned into videos, white papers , or e-books, or broken down into various types of infographics. It can improve the number of views you achieve on your content, and boost SEO. It wants you to know about all the latest events—which usually translates into non-stop notifications.

Products 193

Products Notification Curation Banking 193

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Giving content an SEO boost. When it comes to social content creation, it pays to “work smarter, not harder.” Supporting leads or trials.

Social Media 140

Social Media Content Report WordPress 140

Webbiquity SMM

MARCH 29, 2016

For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business. Brands can play there, but it’s generally not a suitable venue for direct marketing or in-depth business discussions.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Incidentally, these internal links are also a SEO positive) 4. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well.

Social Media 119

Social Media Strategy Consultant RSS 119

Writtent Blog

JULY 24, 2013

Use social media, blog commenting, forum participation, events, and other techniques to grow your network and build lasting, valuable relationships. Attend events. Image credit: zigazou76/Flickr. Going to industry events like conferences and seminars may not seem like a sound link building strategy, but it can be.

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. SEO Potential. Defining Bricks & Feathers. They typically require decent budget and time to produce but have the potential to make a larger splash when executed and promoted correctly.

Content 151

Content Marketing Insurance Metrics 151

Webbiquity SMM

APRIL 23, 2013

How can content be optimized to support search engine optimization (SEO) efforts? This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

SEPTEMBER 21, 2010

link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, bucks Just thought i would Stumble upon this ideal opportunity to link build!

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

OCTOBER 22, 2013

Immediate conversion events. Long Term: SEO impact for campaign related keywords as well as across the board. That means new media (like Prezi instead of PowerPoint), new formats (like scrolling sites, mobile apps and purpose-built Slideshares) and new styles (attitude-filled rants instead of bland white papers).

Strategy 150

Strategy BuzzStream Content Brands 150

Hootsuite

NOVEMBER 30, 2023

WordPress architecture is SEO-friendly, and plug-ins can help you maximize the SEO impact of your content. The built-in analytics and SEO optimization help ensure your videos make the most impact on your content marketing strategy. But what about all the smaller events throughout the year that could spark content creation ideas?

Tools 104

Tools Content HootSuite Marketing 104

Webbiquity SMM

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. Events work because face to face interaction still builds familiarity and trust that digital channels can’t match.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 26, 2019

SEO: Though just 12% of the smallest firms (under $1 million in revenue) see SEO as their highest spending priority over the next two years, about 20% of all larger companies plan the biggest investments here. Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.)

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Why Content Marketing Matters To Me And Should To You Co-op SEO and the Future of Websites [link] Russ Henneberry Thanks for the opportunity to guest post!

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Evgeniy Garkaviy takes a look on what top SEO specialists think about guest blogging. Jumpstart your startup with inbound marketing.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 1, 2012

If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” I go, “Look. ” It’s a social environment. Definitely.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

JUNE 8, 2011

Upcoming events / sponsorships / speaking engagements (with speaker bios included). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Bios should specify each executive’s area of expertise and best topics for quotes or interviews.

Press Release 200

Press Release scribd Vimeo How To 200

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Positive SEO is a third benefit, particularly if content marketers share infographics and videos. Chronology: Developing a timeline of events, using links, social posts, and other curated media.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Search Engine Optimization (SEO). While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

“The average user is connected to 60 pages, groups and events. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&#

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). ” At least something is bipartisan.

Statistics 219

Statistics Research Social Media B2B 219