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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 130
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2011 B2B Marketing Trends

Webbiquity SMM

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Sample content: Really enjoying an article from @author (or @website) [link]. Approximately 100 characters on an exciting, fun, or out of the ordinary office event.

Loyalty 60
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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Web Events. Event Calendar. Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 KMWorld Magazine. Subscribe to KMWorld. KMWorld NewsLinks.

Insurance 124
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Koka Sexton dot Com

Koka Sexton

Apple stores nationwide offer workshops on a variety of (Apple) software and hardware techniques as well as some computer basics. Check your local park district’s website to see if there are any events in your area. Certain reward credit cards can get you free VIP access to certain events as well.

Sample 104
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The 22 most unknown FREE things anyone can have.

Koka Sexton

Apple stores nationwide offer workshops on a variety of (Apple) software and hardware techniques as well as some computer basics. Check your local park district’s website to see if there are any events in your area. Certain reward credit cards can get you free VIP access to certain events as well.

Sample 86
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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Yahoo 115