How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Have them tweet the contents of their bookshelf or RSS feed. Sample content: Really enjoying an article from @author (or @website) [link]. Tweet Type: Event Shout Out.
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