Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

manual social media searching, local news, niche publications, community events, etc., Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. channel and content optimization, and diversity and reach across audiences.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. The new approach paid off, resulting in attention from customers, media, and retailers. They have us out to events, feature us on their website, and always support us. He laughs now. “It

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Monday Roundup: #NovaCOM15

Waxing UnLyrical

Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. Top Takeaways From NRF. Why: “In 2015, consumer expectations are going to continue to rise.

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What’s the ROI of Training Rides?

Waxing UnLyrical

The event begins and ends in a large city, but attracts cyclists from around the entire region. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Here is where it gets interesting: The client has built a vibrant Facebook community for the event.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. Trust me when I say you don’t want to miss this chat, so mark your calendars for Thursday, April 14th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. shonali A2, p.2 2 – Try telling a mgr. Sales matter.

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#SocialPR Spotlight: Mercy Chikowore

Waxing UnLyrical

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. I’ve known Mercy so long now, I don’t even remember how we met.

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