Sherrilynne Starkie

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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Related articles.

Retail 346
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HMV’s Twitter nightmare

Sherrilynne Starkie

Lately, times haven’t been too good for HMV , the British multinational music retailer. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.

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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

This is big news for retailers and lifestyle brands wishing to boost instore sales. With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. LinkedIn adds lead capture forms to InMail. Nov 26, 2017.

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Communicating bad news in hard times

Sherrilynne Starkie

The retailer’s employees found out the company was closing through the news media. Although announcing redundancies is never easy, an organisation can help members of their workforce through the upheaval and help them prepare emotionally for any turn of events. The first priority is keeping people informed of circumstances.

News 170