Remove Eventful Remove Reputation Remove Sample Remove Survey
article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 127
article thumbnail

Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. — Pictures of organization events – 12 percent. Survey Methodology.

Survey 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why You Can't Measure Influence

Net-Savvy Executive

How about reputation ? The shared characteristic is that they're based on observable events. In survey research, the survey itself provides an observable moment. You might question the validity of the questions or sample, and interpretation is open to—um—interpretation, but you do math on people's responses.

article thumbnail

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Sample content: Really enjoying an article from @author (or @website) [link]. Approximately 100 characters on an exciting, fun, or out of the ordinary office event.

Loyalty 60
article thumbnail

Active Twitter Users Are Your Most Influential Consumers

Proactive Report

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. Twitter gives people access to breaking news and events – it’s way faster than mainstream media.

article thumbnail

60+ Creative Marketing Ideas for Small Business

Writtent Blog

You’ll get publicity from marketing the event and from the event itself. Host free events. Give them what they want and get some free publicity by hosting a free event. Use this list of 109 ways to get media attention to make the most of any event. Survey your customers for great ideas.

article thumbnail

B2B Employee Advocacy Best Practices

Oktopost

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. On the flip side, this knowledge will also benefit the company and help protect its reputation.

B2B 147