Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

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Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And they may have configured specific events for each pixel.

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Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

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Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access. You don’t own the domain; they do.

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Eventful How To Facebook Aggregator 209

SocialFish

MARCH 14, 2011

Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. If you are considering a hybrid experience, here are 12 questions to answer before proceeding. Then you can brand the page with event information.

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Hootsuite

SEPTEMBER 6, 2023

Now, the final step to securing the job is answering the questions your potential new employer fires at you. This blog post covers frequently asked questions and what kinds of answers employers are looking for. Background and experience questions This is the “tell me a bit about yourself” section: here’s all the bits to tell.

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Social Media Management Questions Social Media HootSuite 102

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?

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Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ”

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Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community.

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WebInKnow

DECEMBER 16, 2020

As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded people.

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Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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Sprout Social

OCTOBER 24, 2022

When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level. The following list of social media manager interview questions is a great place to start. Organization and time management questions.

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Social Media Management Questions Social Media Skills 88

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

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Waxing UnLyrical

AUGUST 28, 2013

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series. Allow guests to ask questions to make the event conversational.

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Ignite Social Media

JANUARY 18, 2018

In this post, we’ll discuss how you can be prepared and plan ahead for those timely events. At the beginning of the year, take some time to research big events happening that year and see where you as a brand fit. Once you’ve decided on the events you plan to talk about, start plugging these ideas into your editorial calendar.

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Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Jon Loomer

APRIL 7, 2024

Here’s the situation… You have a purchase event that fires on page load. Meta’s Documentation From Meta’s documentation about deduplication , there’s a table with the question, “Are events deduplicated or not?” ” For Ads Manager and Ads Reporting, it reads: Events are deduplicated.

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Ignite Social Media

FEBRUARY 6, 2018

As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time ready. As a brand is preparing to participate during any big event, the social team should spend time studying up on usage rights. Listening to your fans becomes even more important during big events. deflategate.

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Jon Loomer

MAY 16, 2023

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

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Eventful Tips Conference Resources 130

Sprout Social

SEPTEMBER 3, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. . Attending continued education events, virtual or in-person, is truly priceless.

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WebInKnow

JUNE 24, 2020

With the explosion of virtual events in the past few months, many people have asked me about how much it costs to produce a virtual event. I’m more than willing to answer, but just know that it’s a super broad question!

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Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

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Likeable

APRIL 30, 2019

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. Before the Event: Drive Awareness, Intention, and Planning. During the Event: Be Available and Enable Participants to Tell the Story.

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Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Eventful Social Media Conference Hashtag 107

agora pulse

JUNE 20, 2018

When you post questions on Instagram, you open up the door to more engagement, which leads to more people seeing your posts. One of the best reasons to use questions on Instagram? Here are some questions you can ask. In real life, this is a standard ice-breaker question. Ready to get started? What Are You Working On?

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Types Questions Instagram Sports 98

Convince & Convert

DECEMBER 15, 2014

Here are 25 of the questions I’ve been asking to B2B companies about content marketing. These are listed alphabetically, but I’d love to know which of these are most interesting and relevant to you, so please vote up the ones you like best on this Listly: 25 Questions I Ask About B2B Content Marketing. Listly by Jay Baer.

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Jon Loomer

MARCH 8, 2023

While I was confident in the results, some people questioned whether they were misleading because I used all placements. The Quality Visitor custom event fires when someone spends at least 2 minutes and scrolls 70% or more on a page. Of course, optimizing for that Quality Visitor event drove far more of those actions.

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Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

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Jon Loomer

SEPTEMBER 7, 2022

First, go to your Events Manager. You should then see a box checked that you’re sending web events using the Conversions API. You don’t need to set up new events. Facebook will merely use your current pixel and any events you’ve set up and also send events via a server. Have any questions?

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Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Michelle Wine Estates, and so many other superstars).

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Jon Loomer

SEPTEMBER 28, 2023

In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them. So I created custom events with Google Tag Manager for each of the actions I mentioned. This can give you a clearer picture to help measure performance.

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