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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? And what about privacy? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149
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43% of US Broadband Households Plan to Purchase a Smart Home Device in 2019

The Realtime Report

The event features sessions on smart home, sales channels, connected health, and home security and will conclude with a networking reception where analysts, session speakers, and VIP CES attendees mix to discuss the state of the market. Topics: Channels: Broadband and Security Providers, Retail, Insurance.

Insurance 127
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2012 in Recap: The Year of Visual Social Media

Mindjumpers

As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. The large cover image displayed at the top of your Timeline made it possible to showcase brand identity visually and creatively. A picture is worth a thousand words….

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Last month on social: Brands, bananas, and banter

Unmetric

We’re all about the “un” here at Unmetric and love cheering when brands participate in unusual calendar events. Sure, there were data privacy concerns about it, but both brands and users alike weren’t deterred. This highly entertaining interaction is a great example of how brands could banter with each other. WorldEmojiDay ?.

Brands 95
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Transactional SMS marketing messages are sent in response to an event or action. You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. You can use SMS messages to promote special sales and events and include a call to action that encourages customers to take advantage of the offer.

SMS 106
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Try “DO share company social media posts, events, and stories” or “DON’T engage with competitors in an inappropriate way.” Confidentiality, compliance, and privacy Patient confidentiality and privacy should be one of your top concerns when using social media. Need examples?

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Understanding Martech niches (from chiefmartech.com): PR

Audiense

Social & Relationships: Events, Meetings & Webinars. Commerce & Sales: Retail, Proximity & IoT Marketing. Data: Governance, Compliance and Privacy. Content & Experience : CMS & Web Experience Management. Social & Relationships: Call Analytics & Management. Social & Relationships: ABM.