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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. B2B Lead Blog ). Jeff Bullas ). Jeff Bullas ).

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. Events work because face to face interaction still builds familiarity and trust that digital channels can’t match.

B2B 293
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Social Media Today ). Social Media Today ). eMarketer ).

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). as they grow.

Strategy 161
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Get More From Email Signatures With Sigstr

Convince & Convert

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Like, you got good content, you’ve got good events, you’ve got things. So we were really excited about that.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Paid search ads, however, still outperform both. ” Somewhat surprisingly, just 36% of small businesses said they are doing SEO on their websites, and only 17% are using paid search advertising. ” 6% said they rarely or never click on organic search results (so why are they searching?!).