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Increase Profits With Smarter Trade Promotions

The Realtime Report

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even.

Retail 79
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Don’t accept content marketing as a separate discipline – make sure you integrate it in your other marketing activities such as PR, events and SEO. Report: How Social Marketing Works for Retail Brands [Report]. Tips and tricks. Use storytelling. Your audience is already constantly bombarded with short messages that say nothing.

Report 216
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Transactional SMS marketing messages are sent in response to an event or action. You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. You can use SMS messages to promote special sales and events and include a call to action that encourages customers to take advantage of the offer.

SMS 107
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How to Fix a “Broken Brand” with Social

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They asked themselves, “How do we tap into that passion they have for being at a sporting event?” For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory.

Brands 127
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. And much more. percent just a year earlier—a 43 percent increase.

Research 210