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Best Practices for Social Media Live Events

Ignite Social Media

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. YouTube Stories.

YouTube 154
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YouTube Playlists: Are You Neglecting This Marketing Powerhouse?

agora pulse

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. What Are YouTube Playlists?

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Social media managers must also juggle multiple responsibilities. taking new courses and certifications for self-development.

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8 tips to boost your video conversion rate

Sprout Social

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. More evidence that Facebook is gunning for YouTube in the race for video content supremacy. More Facebook Stories coming to your newsfeed.

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3 Social Commerce Trends for 2022 Planning

Ignite Social Media

Facebook, Instagram, TikTok, and now YouTube, all currently have this functionality that allows audiences to view products, save items, and make purchases all while viewing a live video on the networks. What’s more, your Livestream can continue to work in your favor even after the event. 3) AR Integrations.

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