How to Cut Costs on Facebook by Exiting the “Learning Phase”
Ignite Social Media
AUGUST 17, 2020
Ads exit this phase as soon as their performance stabilizes, typically 50 optimization events since its last significant edit. Consolidating ad sets so that you’re able to quickly garner 50 optimization events is another tactic for completing the phase sooner. Lastly, optimize for a conversion event that occurs more frequently.
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