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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 129
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11 massively doable ways to increase conversions with better forms

Convince & Convert

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. Clearly describe what will happen when the form is submitted, and if you are asking for subscriptions to an email publication or similar, the best practice is to provide a link to a sample issue.

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Why You Can't Measure Influence

Net-Savvy Executive

Measurement requires observation We don't argue about the definitions of all online metrics. The shared characteristic is that they're based on observable events. In survey research, the survey itself provides an observable moment. We have discrete events in social media, too. The map is not the territory.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Are you looking for a lift in brand awareness metrics? You can’t pay student loan bills with free samples. This can be cash compensation, product gifting, promotion of their platforms by your brand, exclusive event access, or myriad other possibilities depending upon the influencers and their goals. To gain social followers?

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. It hosts one flagship event per quarter, with half of the attendees drawn from senior clients and the other half from agencies.

Examples 228
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How To Become a Social Media Consultant in 2023

Hootsuite

Ideally, this should have endorsements and links to work samples under each position. Share a Google Drive folder or build a website with past strategy decks and work samples. Always put yourself out there for podcasts, workshops, and events.” – Jennifer Kolbuc. Create a PDF portfolio. Word of mouth & referrals. “85%

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B2B Employee Advocacy Best Practices

Oktopost

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. As many as 70% of job-seekers use social media to find openings.

B2B 144