Jon Loomer

OCTOBER 20, 2021

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. Create Facebook Pixel Events for Time Spent.

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Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. Watch Video.

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Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

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Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

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Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

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Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.

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Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

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Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

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Social Media Today

DECEMBER 6, 2019

Ensure you get the most out of your live events by utilizing your various digital video options and tools.

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Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Carrie Phillips Who Are They?

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Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. The Problems with the Pixel Event Setup Tool. Pixel Event Code. The Easy Solution: Pixel Event Generator.

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Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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The Realtime Report

FEBRUARY 20, 2024

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers.

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Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Video Profiles. Posts on LinkedIn: Then Versus Now.

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Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Amy Porterfield

JUNE 2, 2022

My step-by-step process for pulling off an online event like a pro Lights… Camera…. Start video? Live events sure look a whole lot different these days than they used to, wouldn’t you say? The post #467: How To Host A Live Virtual Event That Will Wow Your Audience appeared first on Amy Porterfield | Online Marketing Expert.

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Ignite Social Media

OCTOBER 9, 2020

Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting.

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Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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B2B Marketing ROI Hubspot 62

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

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Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Eventful Facebook Conversation Advertising 84

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

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Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. How are Video Views defined in social media? What does UGC mean?

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Social Media CPA CPM CPC 124

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through.

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Brands Marketing Real Estate Collaboration 148

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).

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Forbes Social Media

MAY 13, 2020

With physical events and personal selling all but out of the picture for the time being, digital events are going to be the way. A look at how incorporating video is critical to marketing strategy going forward as Covid-19 continues to constrain businesses large and small.

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