Social Media Strategery

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How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

These are some of the go-to examples of “real-time marketing.” ” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. S ure, a Tweet is only 140 characters.

Brands 110
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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The “New Media Director” Position is Just a Means to an End

Social Media Strategery

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133
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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. A question like “can I just take photos at this next event without needing to track down signed photo waivers for everyone?” will always result in “no” for an answer.

Content 50
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Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These 5 Questions

Social Media Strategery

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. Next week is the anniversary of Hurricane Sandy.

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Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Expo events, are holding the Gov 2.0 Expo Showcase , a one day event featuring government projects that leverage the Web as a platform. projects to submit proposals for this unique event. Government 2.0

Gov 2.0 98
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Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

People who go to as many networking events, conferences, and happy hours as they could just to be a part of the energy around them. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? I want to prove them wrong.