Small Business Mavericks

JUNE 20, 2013

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. 44% use event marketing; five years ago it was 20%. One thing is for sure, small businesses are doing a lot more Internet marketing today than they were five years ago.

Small Business 101

Small Business Marketing Statistics Survey 101

Small Business Mavericks

APRIL 19, 2011

» The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. » The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. But recently, article marketing has taken a huge turn – for better and for the worse.

Hubpages 156

Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? » Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. E-mail marketing is one strategy for making that happen.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. The big change is that now you can check in and let your friends know where you are while you’re there. If you are a local small business anywhere in the U.S.,

Small Business 156

Small Business Case Study Press Release Marketing 156

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? It’s also a great way to utilize an offline marketing event for online purposes. In the mean time, watch that video and consider its marketing potential. Given the emphasis on social media in search algorithms, the answer has to be a big yes.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? It’s called Meetup. Really simple, right?

Marketing 150

Marketing Case Study Press Release Groups 150

Small Business Mavericks

FEBRUARY 4, 2013

It’s one of the most watched events on TV every year. Pay per click marketing. The top trending topic on Google+ this morning is #SuperBowl. The same topic is also trending on Twitter. It’s not hard to see why the Super Bowl is a trending topic on any social media. Then there’s the half time show. Radio advertising.

Trends 93

Trends Marketing Metrics YouTube 93

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? » Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. Social media is fun.

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Strategic Internet marketing takes time. Therefore, it’s important to know your market.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

FEBRUARY 10, 2012

As a marketing consultant, there are times when I wonder if Internet has some magical hypnotic effect on small business owners. When it comes to marketing, many of the good old-fashioned strategies still work. If you are doing business internationally, traditional marketing strategies are limited.

Strategy 93

Strategy Marketing Fashion Small Business 93

Small Business Mavericks

AUGUST 18, 2011

Regular readers of the Small Business Mavericks Internet Marketing Blog know that I am a big and vocal proponent of online marketing. But you’ll never hear me tell you that you should abandon every form of traditional marketing. Even outdoor advertising has its place in your marketing arsenal. Business cards.

Marketing 79

Marketing Yahoo Small Business Eventful 79

Small Business Mavericks

APRIL 1, 2011

Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. In other words, the heart of viral marketing is to present people with stuff they want to share with their friends. there’s the perfect recipe for viral marketing. Or maybe you haven’t. Google is about information.

Marketing 93

Marketing Case Study Press Release Small Business 93

Small Business Mavericks

MARCH 4, 2011

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die. Since before the Internet, in fact.

Directory 98

Directory Marketing Case Study Press Release 98

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? Developing an online presence is no different – it needs planning.

Marketing 114

Marketing Small Business Case Study SEO 114

Small Business Mavericks

AUGUST 29, 2014

But for a business, local events can create a lot of benefits. Casey Meraz has a really interesting hobby: he hosts and runs local events. He shares his enthusiasm on Moz with a great article called Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO.

SEO 116

SEO Eventful Small Business Class 116

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem?

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

FEBRUARY 11, 2011

You might find it more profitable to hire a small business marketing expert who understands SEO to assist you in reaching your goals. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Don’t be snookered.

Small Business 87

Small Business Case Study Press Release Marketing 87

Small Business Mavericks

MARCH 3, 2011

Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? But the Internet offers novelists and publishers a new tool for marketing and publishing. Actually, plenty of small businesses are using the Internet for innovative marketing. What are you doing to pan for the gold in Internet marketing?

Case Study 79

Case Study Press Release Marketing Small Business 79

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way.

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

MAY 2, 2011

» Why E-mail Marketing Still Works After 20 years (give or take), e-mail marketing is still one of the most efficient and effective ways to promote a business or brand. Since online marketing first took of in the mid-1990s, e-mail marketing has been the No. 1 way that serious Internet marketers made their cash.

Marketing 70

Marketing Case Study Press Release Small Business 70

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. With so much noise on Twitter, is it still a useful marketing tool?

Small Business 93

Small Business Tools Postrank Twitter 93

Small Business Mavericks

JULY 27, 2015

Have you tried any of these offline marketing techniques? Find a networking event in your area and attend at least one meeting. It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals.

Advertising 70

Advertising Meeting Travel Eventful 70

Small Business Mavericks

MARCH 19, 2014

Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. Event hashtags are perfect because after the event they tend to die out slowly. Let’s start with hashtags. Images of any kind are, actually.

Hashtag 125

Hashtag Eventful Strategy Twitter 125

Small Business Mavericks

JULY 15, 2012

For instance, promoting your company events. Post pictures of your events – Of course! Invite people to your events – Invitations are some of the best promotional tools Facebook has to offer. Make your Facebook marketing sparkle. Use them some more – Make the best use of your tabs. Take a survey.

Facebook 129

Facebook Small Business Education Survey 129

Small Business Mavericks

JANUARY 20, 2014

As more and more small business owners take up social media marketing , applications have been developed to make that process easier. A part of the social media marketing success for those who use it boils down to making messages personal and interacting with your audience. Marketers who do that well report the best results.

Social Media 112

Social Media Applications Travel Small Business 112

Small Business Mavericks

DECEMBER 5, 2014

The most effective logos are an integrated part of an entire marketing story that repeats throughout everything the company presents to the public. Branding is like your character — it is the accumulation of events over time. Branding logo marketing small business branding' Is there a consistency of message and design?

Small Business 114

Small Business Team Brands Company 114

Small Business Mavericks

FEBRUARY 17, 2015

Host an event — I like Erin’s idea of a “thank you” networking event for old, new, and potential contacts. Look for advertising opportunities offline — local papers and events are great places to put some ads that point people back to your site.

Training 70

Training Advertising Eventful Hosting 70

Small Business Mavericks

OCTOBER 16, 2012

Send an event invitation – The event can be an offline event, an online hangout, or something else, but if you send them an invitation, they’ll get a notification. Savvy online marketers will think of ways they can use these Google+ notification triggers to gain new followers on Google+ and market their businesses.

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Notification Google Social Networking Eventful 98

Small Business Mavericks

SEPTEMBER 29, 2015

Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. Ask conference organizers and other organizations you speak in front of to put your website address in your bio on their marketing collateral. online vs. offline).

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

MAY 15, 2014

Social media marketing tends to have a global outlook, but it is built on a local foundation. Online marketing gets global, because the internet spans all over the globe. Meeting those needs by hosting a fundraiser, for instance, can accomplish more than a charity event because it strengthens ties with your local zone.

Communities 98

Communities Travel Hosting Social Media 98

Small Business Mavericks

FEBRUARY 7, 2013

Building an e-mail list is one of the most challenging tasks for businesses as they make their first attempt at marketing online. And it can be done using off line, or traditional, marketing methods. Here are three off line ways to build your e-mail marketing list. Not all online marketing has to start, or end, online.

List 98

List Newsletter Retail Tips 98

Small Business Mavericks

DECEMBER 30, 2014

The algorithm sifted through events and presented those that had the most easily tracked response metrics…the ‘most popular’ events. Marketing campaigns are the same way. What happened to Eric happened to many people when Facebook decided to give them the year in review. The problem?

Reputation 98

Reputation Review Metrics Eventful 98

Small Business Mavericks

DECEMBER 13, 2013

With Google becoming more restrictive with link building practices and tightening the reigns on content quality, Bing has a golden opportunity to step forward and gain some share of the search market. Historic Events – Search for a historic event and read about it in the search results.

Software 98

Software Research Engineering Course 98

Small Business Mavericks

JUNE 28, 2012

They’ve add an Events tab to the social network Google+. I expect the Google Nexus 7 to be a major player in the e-book reader market within a couple of years and will probably even drive some of the smaller readers out of the market. The first one may not seem much, but it could be over the long term.

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

FEBRUARY 22, 2013

Smartphones have changed mobile marketing for the better. Well, they’ve changed marketing period. You can use Text-to-Join to grow your mailing list, promote your events, or take surveys online. Smartphones have made life easy for everyone – consumers and marketers. For the better. It works its charm.

List 79

List Mobile Retail Survey 79