Sherrilynne Starkie

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Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event.

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Video: content marketing conference presentation

Sherrilynne Starkie

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada'

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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Join me as I break down public relations’ crucial role in successful content marketing campaigns. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Ask Me Anything Live events are very popular on Tik Tok. You can also Live broadcast any customer event, a subject matter expert interview or a product demonstration.

Brands 273
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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Ask Me Anything Live events are very popular on Tik Tok. You can also Live broadcast any customer event, a subject matter expert interview or a product demonstration.

Brands 195
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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Also, brands are reluctant to invite bloggers to events or give them free products if there’s little chance of follow-through due to lack of interest or enthusiasm.

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills.

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